F11-019 - Le Thi Thuy Ha.v.1.1.docx

The successful of vietinbank in 2017 was recorded by

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total loan outstanding increased by 18% compared to these figures of 2016(Annual report, 2017). The successful of VietinBank in 2017 was recorded by many awards. For example, VietinBank held the first place among banks of Viet Nam listed in the Top 1000 World Banks 2017. It also was named in Fobes Global 2000 with many another awards (Annual report, 2017). Clearly, VietinBank had strong performance in 2017. 1.5 Assess the future direction of VietinBank For the future direction, VietinBank always expects to develop sustainably, constantly improve quality of services and products. It concentrates on diversifying products and services to increase source of turnover as well as widen market share. VietinBank commits to the Government in improving social security environment and reducing poverty sustainably. Moreover, by 2020, VietinBank orients to establish subsidiary banks in the USA and some countries in Western countries such as UK, and France (Vietinbank.vn, 2018). It can be clearly seen that the bank focuses on widening branch network in markets where many Vietnamese lives and works in those countries. It helps VietinBank reduce risks when establishing and operating new branch because VietinBank’s reputation attracts a certain number of Vietnamese customers. This source of customers will make it easier to promote initially. 2. The size and scope of different types of organizations 2.1 Comparison between VietinBank and an international bank in Viet Nam Viet Nam’s banking system includes the Central Bank, state-owned commercial banks, private banks, joint-venture banks and international ones (export.gov, 2018). One of the largest international banks in Viet Nam is Hong Kong and Shanghai Corporation (HSBC). It officially entered the Vietnamese market in 1870 with head office located at Ho Chi Minh city (hsbc.com.vn, 2018). Over 150 years of development in Viet Nam, HSBC reached many
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achievements and became one of the most notable names in Viet Nam’s banking system. The similarities between VietinBank and HSBC According to hsbc.com.vn (2018) and VietinBank.vn (2018), these banks have several characteristics in common as follows. - They consider customer as top priority. They respect their clients and commit to provide fast and reliable services. - Their long-term goal is to develop with the sustainable growth rate. - They provide full range of financial services such as deposits, loans, foreign exchange, e- banking and so on to 2 targeted customers, including individuals and businesses. - In parallel with sustainable development, they commit to accompany the Government and some organizations in contributing to supporting new companies, protecting environment. The differences between VietinBank and HSBC Comparative Aspect VietinBank (Vietinbank.vn, 2018) HSBC Viet Nam (hsbc.com.vn, 2018) Legal structure a public corporation with the majority invested capital from the Government a Single-Member Limited Liability Company with 100% foreign invested capital Total asset as at 31/12/2017 About 1,095,061 billion VND Approximately 87,786,108 million VND Size A wide brach network ( which is refered in the overview of A smaller branch network, with about 14 local branches.
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VietinBank) HSBC’s transaction offices are
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