CHANNEL FACTORS The final controllable variable of the communication process is

Channel factors the final controllable variable of

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CHANNEL FACTORS The final controllable variable of the communication process is the channel, or medium, used to deliver the message to the target audience. The channel media can be classified into two broad categories, personal and non-personal media.
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11 | P a g e Identification of source characteristics, message structure and channel characteristics of chosen advertisements 1.Ministry of Religious Affairs - Language Matters To prevent public urination, MoRA played with minds of common people and found a smart solution to a foul problem. A.Source Factor There are two important dimensions to credibility, expertise and trustworthiness. In this ad, we can see Principal Matior Rahman, Honorable Minister, Ministry of Religious Affairs, a known face of Bangladesh is explaining the situation. As this ad has applied trustworthiness,it has the credibility.Another source characteristic frequently used by advertisers is attractiveness, which encompasses similarity, familiarity, and likability. Similarity is a supposed resemblance between the source and the receiver of the message, while familiarity refers to knowledge of the source through exposure. Likability is an affection for the source as a result of physical appearance, behavior, or other personal traits. This chosen ad has the familiarity and likabilityattribute. Because use of Arabic language is the point of attraction here and appeared here to promote their idea. A source has power when it can actually administer rewards and punishments to the receiver. The use of source power applies mostly in situations involving personal communication and influence. As in this ad they tried to change the behaviorof the people and by this to apply power on the consumers mind. B.Message Factor oMessage Sidedness: 2-Sided Message oConclusion Drawing: Explicitly Draws Firm Conclusion oMessage Appeal: Social & Sensitivity Appeal C.Channel Factor oNon-personal, Mass Media, Digital Marketing through Social Media Awareness Link:
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12 | P a g e 2.Ministry of Power, Energy & Mineral Resources LPGTo make life easier for the females in distant corner of the country MoPEMR came up with the easy solution of making LPG gas available at every point of the country. A.Source Factor There are two important dimensions to credibility, expertise and trustworthiness. In this ad, we can see Nasrul Hamid, Honorable Minister, Ministry of Power, Energy & Mineral Resources, a known face of Bangladesh is explaining the solution to a situation. As this ad has applied trustworthiness,it has the credibility.Another source characteristic frequently used by advertisers is attractiveness, which encompasses similarity, familiarity, and likability. This chosen ad has the familiarity and likabilityattribute. Because use of LPG gas is the point of attraction here and appeared here to promote an easy and happy life.
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