Since this healthcare organization is non profit its services and products are

Since this healthcare organization is non profit its

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and products are comparatively cheaper and affordable compared to other organizations. Admittedly, it promotes health in the country since one of its goals is to help the less unfortunate in the society. Moreover, Mayo Clinic spends a lot on conducting research and advising people who choose complementary and alternative medicine (CAM). Therefore, its services are of high quality since scientists thoroughly investigate the effects of treatment before allowing it to be used on people. Marketing Strategies and Their Impact on Mayo ClinicThe strategic marketing plan that Mayo Clinic should use to increase patients is to controlits operational costs and generation of revenue, which will enable the institution to conduct its research comfortably. It also needs to select a team of qualified stakeholders, physicians, and marketers, who will be mandated with the task of planning and presenting market trends realization procedures, for implementation of procedures, and for management of products and services of the organization. Such strategies are bound to meet its main objectives and customer satisfaction, thus enabling the clinic to grow in infrastructure and increase the number of employees. Mayo should also set in place a committee, which will take care of organization funds as well as offer advice on how to promote the organization’s programs. As a result, Mayo shall be able to provide the aid to the community around the hospital, set proper criteria to be used in employing doctors and determining their basic salary as well as in understanding how to pilot new programs in the market. After the important position is populated with qualified personnel, the organization will then be able decide on the advertising procedures to be used, by identifying potential stakeholders and the target population. Since Mayo Clinic is a non-profit organization, it should also look for sponsors, who can provide it with financial aid and
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MARKETING AND HEALTHCARE SYSTEM 4equipment required to meet its objective. The use of newsletters sent to big companies with a brief explanation on what the company ought to achieve is very useful in winning the hearts of many job seekers and in gaining acceptance within the society.
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  • Spring '15
  • INSTRUCTOR
  • Marketing, Mayo Clinic

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