The accident may have an impact on people where it

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away. The accident may have an impact on people where it happened, with backed-up traffic and a delayed train schedule, but the relevance diminishes with distance. If a news photographer captures video of a man shooting a woman, the drama of the video does not mean the story has any importance to viewers in another state. Often, such footage is made available to local stations all over the country, but quality news departments avoid using dramatic pictures that have no local connection and are purely intended to shock. In the short term, an audience may find entertainment value in a story that is not pertinent to their lives, but in the long term the audience will seek news sources that consistently provide relevant information. Location The location of a story can determine whether it has news value or not. A widespread 24-hour power failure in a town 100 miles away would not be very important or interesting unless the cause was unique or unless it affected people in an unusual way. The story meets the criteria of being unusual (the power doesn't usually go off for long periods of time) and affecting a lot of people, but the impact is minimal. On the other hand, a local power failure would be newsworthy if it lasted more than a few hours. People would want to know what caused it, when they will have their own power restored and whether it will happen again. When a large manufacturing company issues Christmas bonuses, the story might be very important in the surrounding towns, although it might be met with yawns an hour's drive away. When an employer of 15,000 people gives bonuses that average 20 percent of their annual salary, the economic impact will be immediate and impressive. Nearby furniture stores, computer stores and car dealers may run promotions and special sales to try to capture a share of the nonbudgeted money people will be eager to spend. Location can determine the impact and the news value of a story. Localizing a story Because close proximity contributes to news value, reporters can often find an important local story by looking for connections to major stories outside the immediate area. Finding the local angle to a regional or national story is called localizing a story. Journalists learn to examine national issues from a local perspective and to determine who is affected by the story. National employment figures may not sound important locally until you consider the many ways the news may affect your viewers. One story could compare the national statistics to the local data. Is the local rate of people looking for jobs lower or higher than the national figures? Why? Another story might show how national economic events influence a local company. If national defense cuts are announced, the trickle- down from the cuts will affect most localities. Reporters can look for local companies or businesses that have ties with defense contractors. Similarly, a drop in national
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automobile sales may affect car dealers in the community, but local banks will also feel
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