Legend:3-Best2-Better1-GoodEvaluation of alternativesCriteriaACA 1 ACA2Establish the firms quality image 33Increase in market share13Increase in sales22Cost of production11Total79VII. Conclusion
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By looking at the Table, the best next alternative to boost the production of Car butteries of “EMCO” corporation limited is to produce different size butteries to suit the customersdemand.VIII. Plan of actionAction takenPerson responsibleTime frameHeld a meeting for the increasing of productionMr.Jones MarekChief executive officer1DayDesigning poster in the city buildingsMarketing ManagerAnd the designer3weeksDesigning different size butteries Operating officer and the designing technician 4WeeksAdditional requirements on case studies/ RecommendationSince the company operates in an industry which has low growth, it can only expand market share and sales only by taking the customers from other companies. Hence, it needs to tackle the competitor and also launching the price product under the same brand name.
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