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The act act no 55 of 1988 as amended helps to

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The Act, Act No. 55 of 1988- as amended, helps to regulate the practice of advertising in thecountry confers on APCON the duty of determining practitioners, standards and also the powerto sanction defaulting practitioners. Accordingly, as the sole regulating body for advertising inthe country, the formulation and execution of any major policy decision about the profession andindustry in Nigeria falls on the council. APCON was saddled with the responsibility of policingthe entire industry.Functions of APCONThe following functions empowers the council to use advertising as an instrument forpositive development, besides ensuring its practice is in a sanitised manner. The functionsinclude the following:1. Determine who are advertising practitioners2. Setting the standards of knowledge required for registration as members of the advertisingprofession and reviewing them from time to time3. Compiling and maintaining a register of practitioners4. Regulating and controlling the practice of advertising in all its aspects and ramifications6. Conducting examinations in the profession and awarding certificatesOrganisational Structure of APCONAPCON has a Governing Council. It is its highest policy making organ. It is headed by achairman and has 19 other members, with the Registrar as the secretary. Ten of these membersare selected from the statutory sectoral arms of the industry, while the remaining come fromrelevant organs of the society, like Ministry of Health, Manufacturers Association of Nigeria,National Council of Women Society and Consumer Protection Council. The Council is made upof committees, which include the following:• Advertising Practitioners Investigating Panel: It probes into reports, cases and complaintsbrought against advertising practitioners.• Advertising Practitioners Disciplinary Committee:It decides the level of sanctions appropriatefor members of APCON found guilty of offences.• Advertising Standards Panel: This committee ensures adherence to standards by practitioners.• Membership and Privileges Committee: It determines and registers new members andprescribes rewards.
• Education and Training Committee: It is in charge of training and retraining of members,including organising seminars, certificate and diploma programmes.• Administration and Finance Committee: This performs such functions as employment,promotions, among other administrativeduties .•The secretariat of the Advertising Practitioners Council of Nigeria (APCON) is organised andstructured to leverage its complementary roles of the committees ofthe council. It is headed by a Registrar/Chief Executive Officer. It has the followingdepartments/sections:• Office of the Registrar• Research, planning and statistics• Administration and finance• Registration and career matters• Regulation, monitoring and enforcement.

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Term
Fall
Professor
NoProfessor
Tags
Public Relations, Advertising, DTC advertising

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