The act act no 55 of 1988 as amended helps to

The Act, Act No. 55 of 1988- as amended, helps to regulate the practice of advertising in the
country confers on APCON the duty of determining practitioners, standards and also the power
to sanction defaulting practitioners. Accordingly, as the sole regulating body for advertising in
the country, the formulation and execution of any major policy decision about the profession and
industry in Nigeria falls on the council. APCON was saddled with the responsibility of policing
the entire industry.
Functions of APCON
The following functions empowers the council to use advertising as an instrument for
positive development, besides ensuring its practice is in a sanitised manner. The functions
include the following:
1. Determine who are advertising practitioners
2. Setting the standards of knowledge required for registration as members of the advertising
profession and reviewing them from time to time
3. Compiling and maintaining a register of practitioners
4. Regulating and controlling the practice of advertising in all its aspects and ramifications
6. Conducting examinations in the profession and awarding certificates
Organisational Structure of APCON
APCON has a Governing Council. It is its highest policy making organ. It is headed by a
chairman and has 19 other members, with the Registrar as the secretary. Ten of these members
are selected from the statutory sectoral arms of the industry, while the remaining come from
relevant organs of the society, like Ministry of Health, Manufacturers Association of Nigeria,
National Council of Women Society and Consumer Protection Council. The Council is made up
of committees, which include the following:
• Advertising Practitioners Investigating Panel: It probes into reports, cases and complaints
brought against advertising practitioners.
• Advertising Practitioners Disciplinary Committee: It decides the level of sanctions appropriate
for members of APCON found guilty of offences.
• Advertising Standards Panel: This committee ensures adherence to standards by practitioners.
• Membership and Privileges Committee: It determines and registers new members and
prescribes rewards.

• Education and Training Committee: It is in charge of training and retraining of members,
including organising seminars, certificate and diploma programmes.
• Administration and Finance Committee: This performs such functions as employment,
promotions, among other administrative
duties .
•The secretariat of the Advertising Practitioners Council of Nigeria (APCON) is organised and
structured to leverage its complementary roles of the committees of
the council. It is headed by a Registrar/Chief Executive Officer. It has the following
departments/sections:
• Office of the Registrar
• Research, planning and statistics
• Administration and finance
• Registration and career matters
• Regulation, monitoring and enforcement.