Contributor P 2018 Potential Limitations of the PEST Analysis and How to

Contributor p 2018 potential limitations of the pest

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Contributor, P. (2018). Potential Limitations of the PEST Analysis and How to Address Them . [online] PESTLE Analysis. Available at: [Accessed 3 Jun. 2018]. 11
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Freeman, R. E. (2010). Strategic management: a stakeholder approach . Hanlon, A. (2018). How to use the BCG Matrix - Smart Insights Digital Marketing . [online] Smart Insights. Available at: - models/use-bcg-matrix/ [Accessed 3 Jun. 2018]. Hill, C.W., Jones, G.R. and Schilling, M.A., (2014). Strategic management: theory: an integrated approach . Cengage Learning. Jurevicius, O. (2018). Looking at your Value Chain will make you Smarter . [online] Strategic Management Insight. Available at: - analysis.html [Accessed 3 Jun. 2018]. Mogaji, E. and Danbury, A., 2017. Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. Journal of Product & Brand Management , 26 (6), pp.531-544. Orbell, J., (2017). British Banking: A Guide to Historical Records . Taylor & Francis. Rogers, D., (2016). The big four British banks: Organisation, strategy and the future . Springer. Rothaermel, F.T., (2015). Strategic management . McGraw-Hill Education. Schneider, J. (2018). The Double Diamond: Strategy + Execution of the Right Solution . [online] ThoughtWorks. Available at: [Accessed 3 Jun. 2018]. Skinner, C., 2014. Digital bank: Strategies to launch or become a digital bank . Marshall Cavendish International Asia Pte Ltd. The WritePass Journal. (2018). Strategic Analysis (SWOT, Porter, PESTEL) of Barclays Group PLC – The WritePass Journal . [online] Available at: [Accessed 3 Jun. 2018]. 12
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6. Appendix: Reflection writing In this section the discussion is based on the knowledge, information and skills acquired in session 1 to session 5, the most valuable feature and recommendation for design of the module. With regard to session 2 which discusses strategy, mission and vision and stakeholder mapping. In strategy I have learnt that business and companies operate in different environment and the different business needs to formulate strategies and evaluate them so as to gain a competitive advantage. By applying Rumelt’ s reflection, a strategy which is adopted needs to be consistent, advantage, consonance and feasible so that it can be helpful to the organization. Similarly, a strategy needs to be aligned to the mission and vision of the organization. The mission and vision of the organization tends to focus on the scope of the business and from my understanding is that a mission and vision is extremely important as it distinguishes one business and the other. The vision statement always state the direction of the organization and answer the question what the business wants to become. It is important to identify all the stakeholders of the organization so as to best meet their needs. Both stakeholder analysis, Stakeholder mapping and stakeholder engagement identifies the stakeholders thereby meeting their interest.
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