For example if you do find that customer satisfaction varies by income how

For example if you do find that customer satisfaction

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Discuss the managerial implication of your main findings. For example, if you do find that customer satisfaction varies by income, how could your client use this information for its business decision making? This discussion should be based on the specific questions you proposed. This serves as a justification for your proposed research questions. Note that the managerial implication needs to be broadly consistent with the justification of MRP in section 1 . Appendices: (optional) Background literature or references Research Approach (see instructions for Section 2) Descriptive characteristics (see instructions for Section 3) SPSS Output for statistical analyses (see instructions for Section 4) Marking criteria 1. Problem definition (15% of assignment overall mark) Is the marketing research problem clearly defined and well thought-out? Is the justification sensible and appropriate? 2. Research approach and hypotheses (25% of assignment overall mark) Do the RQs provider a good coverage of the MRP components? Are they well thought-out? Are the constructs, variables and questionnaire questions correctly identified? Are appropriate statistical tests chosen to test the hypotheses? Is all the information available either in main text or appendices? 3. Key Descriptive/Summary statistics (15% of assignment overall mark) Are all relevant variables described? Are the descriptive statistics appropriate to the measurement scales of the variables? 4. Statistical Analysis Results (25% of assignment overall mark) Are the statistical techniques correctly executed? Are the results correctly interpreted? Are all the SPSS output available? 5. Discussion of Managerial Implications (10% of assignment overall mark) Is the discussion of findings correct and sensible? Is the discussion of managerial implication sensible and broadly consistent with section 1? 6. Quality of presentation and communication (10% of assignment overall mark) clearly explained; writing is cogent, lucid and flows naturally appropriate use of bullet points and tables Reads like a report, not a record of a Q&A session
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