If he or she accepts it a binding contract arises if

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then decide whether to accept or to reject that offer. If he or she accepts it a binding contract arises. If he or she rejects it that is the end of the matter, there is no contract and neither party has any right to demand any further performance.
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© Stephen Graw 2012 8 Advertisements can be offers Not all advertisements, displays of goods or calls for tender are necessarily invitations to treat. The critical question is intention. If the advertiser, retailer etc, intends that his or her ‘offer’ can be accepted and that a binding obligation can result, what we have is not an invitation to treat but an offer. That intention can manifest itself in a number of ways. It can be express as, for example, in advertisements stating that the first twenty customers will be supplied or that goods will be sold at a certain price until stock runs out. In such cases it is arguable that the advertisement is not an invitation to treat but an offer to deal, in the first example, with the first twenty persons ‘accepting’ and, in the second, with all those persons ‘accepting’ before stock is exhausted. In other cases the intention can be implied from the nature of what is being offered. This is especially the case with what are called offers to the world at large . An offer to the world at large is an offer which is directed to and which can be accepted by anyone who hears about it. Usually there is some implied limitation. For example, if a reward is offered there are usually only a limited number of people who can actually do what is required to earn it (ie to accept the offer). Therefore, even though the offer may have been directed to everyone in the world only that one person who finds the lost property or who has (and is willing to disclose) the required information can actually accept the offer. This sort of implied limitation is not always present however. Some offers to the world at large are capable of multiple acceptances. For example, in Carlill v Carbolic Smokeball Co . [1893] 1 QB 256, the Carbolic Smokeball Co, which sold an anti-influenza preparation, advertised a £100 reward for anybody who, having used its product according to the printed directions, still contracted influenza, cold or any disease caused by taking cold. The advertisement went on to say that the company had deposited £1,000 in its bank to show its sincerity. Mrs Carlill bought and used the preparation as directed and, when she caught influenza, she claimed the reward. The company rejected her claim arguing, amongst other things, that the advertisement was not an offer. The company argued that offers had to be made to a specific person or, at least, to a specific class of persons and that they could not be made to just anyone who might read an advertisement. That argument failed. The court decided that an offer could be made to the world at large if, objectively determined, that was what the advertiser had intended. This did not mean that there would necessarily be an unlimited number of acceptors — only those
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