Award 1000 points problems adjust credit for all

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8.Award: 10.00 pointsProblems? Adjust creditfor all students.Pharmaceutical company Eli Lilly is a knowledge leader in alliance management, and the alliances are managed by a three-person team. What level of theorganization are the members of the Lilly alliance management office?They are corporate-level managers to coordinate across businesses.They are senior corporate officers, so they have ultimate decision-making authority for alliances.They are business-level managers to maintain a flexible approach with the partner.Lilly's team is composed of members of the CEO's staff.They are functional-level managers to build skill expertise in repeated alliances.Alliance managers at Lilly operate at the corporate level, which is optimal for building relational capabilities to leverage between alliances andacquisitions.Multiple ChoiceLearning Objective: 09-04Describe the three phases ofalliance management andexplain how an alliancemanagement capability can leadto a competitive advantage.Difficulty: 2 MediumLearning Objective: 09-07Explain why firms engage inacquisitions.References
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Horizontal IntegrationThis exercise reviews the concept of horizontal integration and the advantages and disadvantages thereof. Horizontal integration has four sources of valuecreation: reduction in competitive intensity, lower costs, increased differentiation, and access to new markets and distribution channels. The text providesseveral examples to illustrate these different sources of value creation (or benefits or advantages). We have selected four well-known mergers oracquisitions that led to horizontal integration from the discussion in the chapter.You should be familiar with the text material from section 9.3 on mergers and acquisitions before completing this exercise and also review LearningObjective 9-5 on differentiating between mergers, acquisitions, and explain why firms would use either to exercise corporate strategy. In addition, reviewLearning Objective 9-6 on defining horizontal integration and evaluating the advantages and disadvantages of this option to execute corporate-levelstrategy.
9.Award: 10.00 pointsProblems? Adjust creditfor all students.AmericanAirlines-U.S.AirwaysmergerPfizerWyethmergerDisney’sacquisitionofMarvelKraft’sacquisitionofCadburyRoll over the company names listed on the left to read a description. Then, drag each name to the matchingbenefit of horizontal integration.Access to New Markets andDistribution ChannelsLower CostsReduction in CompetitiveIntensityIncreased DifferentiationAmerican Airlines - U.S.Airways mergerPfizer – Wyeth mergerDisney’s acquisition ofMarvelKraft’s acquisition ofCadburyAmerican Airlines - U.S.Airways mergerPfizer – Wyeth mergerDisney’s acquisition ofMarvelKraft’s acquisition ofCadburyReferences

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