77. Marketing mix refers to A. the multiple strategies that can be used to promote a product.B. the uncontrollable factors - social, economic, technological, competitive, and regulatory forces to which the marketing manager must constantly adapt.C. the marketing manager's controllable factors- product, price, promotion, and place -- that can be used to solve marketing problems.D. the multiple channels of distribution by which a product will ultimately reach the consumer.E. a set of complementary products that when sold together generate more sales than when sold apart. 78. Which of the following would a marketer use as a synonym for controllable marketing mix factors? 79. The four Ps of the marketing mix are 80. Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread machines. The mixes are sold in 2-pound canisters for $14.99 plus postage. The products are only available through the mail. People learn about the product through word-of-mouth and through bread machine demonstrations the company's founder gives to groups in the area of Wisconsin where she lives. This is a description of the company's 1-26
Chapter 01 - Creating Customer Relationships and Value through Marketing 81. The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes used in the old-fashioned cookies the company produces and markets. This statement deals with which part of the marketing mix? A. ProductB. ProcessC. PriceD. PlaceE. Target markets 82. Which element of the marketing mix is demonstrated when the Mars Company has a sale on M&Ms®brand candies? 83. The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes for the old-fashioned products they market. Concern about the __________ element of the marketing mix would make them eager to be featured in an upcoming edition of Taste of Homemagazine.
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