External micro environmental factors sartos internal

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External micro-environmental factors Sarto's internal business environment is made up of certain micro factors which have effective influence on the operations and functions of the company. These are explained as follows: Market characteristics Sarto's Gourmet Pasta is an emerging brand. The strategies and decisions which are developed by the company are completely in accordance with market characteristics of Graceville. There are various attributes which are considered in this category which include the basic profile of consumers that are purchasing or demanding food items from Sarto's. Current functioning of the company depicts that it has an increasing share in target markets. Customer needs The aim to provide exotic pasta experience to consumers shall help Sarto's in developing effective strategies and meet customer requirements and needs. Since, new trends and better competitor strategies keep on replacing the current demands of customers; Sarto's Gourmet Pasta has to develop plans for meeting set aim. Customers’ needs were identified as following: fresh produce, locally sourced, tasty, price is not important as long as the superior quality is there. Competitor factors Despite of smooth functioning in the local markets till date, there is a growing threat from competitors across Graceville. Henceforth, it is essential for Sarto's to develop and evolve its
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products and services constantly. This shall help in maintaining existing market share and also attract potential customers. INTERNAL AUDIT Identifying criteria “Marketing Solutions” company has been hired to perform the marketing audit. It has utilised internal sources of data which include finance reports, sales figures and many other reports containing information regarding Sarto's business. Internal marketing audit has been performed on the basis of primary research for getting information. Entire supply chain management and logistics data has been gathered through these sources. Any marketing strategy can be developed only when appropriate information has been gathered and interpreted correctly. Criteria used by Marketing Solutions is internal informative sources which will depict the basic operations of Sarto's Gourmet Pasta and its relevance in the current markets. The reliability of these sources is more as compared to the information collected from external sources. Organisation benefits lie only when authentic information is gained and interpreted wisely. The supply chain data depicts that restaurant gains its raw materials from local farmers and industries. Moreover, information from logistics records and reports demonstrates the efficiency level of Sarto's when it comes to distribution and collection of goods. Marketing environment audit The business environment is composed of two types of factors i.e. internal and external. These include political, economic, social, legal, technological and environmental factors as the external factors while employees, suppliers and shareholders as the source of internal factors. The level
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