Direct information about the product rather than to

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direct information about the product rather than to show the fashion and style of the model therefore it should always have to present bare facts about the product rather glamour and exaggeration. At the same time, the advertisers should also have to tell the price of product for the sake of consumer’s convenience. Furthermore, excess of advertisements in the prime time makes them ineffective and consumers do not remain interested in the information about the particular product. Only primetime is not best for all advertisements as well during the drama scenes the advertisement should not be telecasted because sometimes it creates rage and hate in the viewer’s mind and heart for that particular product, which is advertised. The quality of advertisements should be attractive and good because it keeps great impression on the consumers mind. It is also an important factor that more prize schemes do not constrained the consumers to purchase the goods until the quality is not good. Likewise, celebrities leave great impression especially in the mind of their fans and status conscious viewers or consumers therefore celebrities should have to be careful, while working in some particular advertisement. Likewise there should be no sensationalism in the advertisement rather it should be simple but attractive. After a detailed and comprehensive study, the researcher has explored that factors of persuasiveness, brand image and celebrity endorsement are the most important contributing key elements in advertising which if properly designed and utilized, then could change the consumers’ buying behavior to purchasing intentions. The results of this research study clearly indicate that there exists a weak association between environmental responses with the consumer buying behavior including the attitudinal as well as behavioral aspects of the consumers buying behavior. Core benefits on the other hand established strong association with the consumer buying behavior. Therefore, it is established through this research that consumers purchase products in the areas of Islamabad and Rawalpindi by core benefits rather than augmented associated benefits. The environmental response of the purchasing associates these buyers with unplanned or impulse buying but in this research consumer purchase those products from which consumer are emotionally attached. In addition, these attachments are created through advertisement as audio, video and text form, which appeals him or her 4
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CHAPTER NO. 8 LIMITATION During research we the researchers face many difficulties in data gathering and analyzing it. Time for the research was very limited so we were unable to conduct the research on the large sample due to which we collected data from only fifty hundred customers. It also cost expensive to go to different organizations and collect data as we are students and was unable to spend much on the research. Another limitation which we faced was the availability of insufficient sample for
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