Thesis Final Report (long)

According to the retailer findings almost all

Info icon This preview shows pages 44–46. Sign up to view the full content.

According to the retailer findings, almost all retailers said that women bargained more than men. ‘ It is women that try to act smart. They argue too much’ (Retailer 6, interview, February 27, 2011). According to them this behavior was habitual and part of their nature. ‘It’s in their nature to bargain. They are not happy if they buy something without bargaining’ (Retailer 9, interview, February 27, 2011). Another reason why women were said to bargain more was because of their concern to save more as compared to men because women have the responsibility of handling the household expenditure. According to one such retailer, ‘It is 10% for Men and 90% for women who is concerned to save. This is because she has to run the whole household budget’ (Retailer 1, interview, February 27, 2011). o Income Level : Income has an effect on bargaining behavior. This is supported by many instances where customers were inclined to save because of the exorbitant prices as well as budget constraints. According to one customer, ‘There is always a “mindset” that I won’t spend more than a certain amount’ (Respondent 41, interview, February 20, 2011). A retailer also agrees to the view and says that ‘it is the costliness’ (Retailer 8, interview, February 27, 2011), that makes people bargain in such markets. Also, such bazaars cater to a diversified segment of people and from various income backgrounds. The middle class are inclined to save more while the upper class is willing to buy a product at whatever price the retailer quote that justify the worth of the item. ‘Middle class people are coming here from Korangi and 34
Image of page 44

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Lalokhet, Lyari, Nazimabad, Gulshan and they have this habit that they won’t buy anything without bargaining. The well-educated class feels bad as he says that he understand the price of a certain item and says take this money and give me the product’ (Retailer 1, interview, February 27, 2011). o Religion and Culture : Religion was another factor that could dominate the sale process according to the findings of the research. One retailer was insistent on the fact that he was not biased but would lower rates if the other person was a Muslim ‘It is our religion and we are Muslims. It is our belief that matters in which we are all equal. I am not biased. I lower Rs. 50-100, offer cold drinks and tea to my customers’ (Retailer 3, interview, February 27, 2011). When it comes to culture, some customers believed that bazaar and bargaining was part of our culture. According to one such respondent the retailers quote him lower prices because he was fair and looked like he was from the northern areas of Pakistan, where the retailers themselves belonged to. ‘Some usually confuse me to be a Pathan’ (Respondent 47, interview, February 20, 2011). One retailer believed that language and same cultural background plays an important role in the negotiation process.
Image of page 45
Image of page 46
This is the end of the preview. Sign up to access the rest of the document.
  • Fall '09
  • ........., Bargaining, Sunday Bazaar

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern