a dogs b cash cows c question marks d stars e hedgehogs Answer c Pages 35 LO 4

A dogs b cash cows c question marks d stars e

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a. dogs b. cash cows c. question marks d. stars e. hedgehogs Answer: c Page(s): 35 LO: 4 AACSB: Analytic QD: Easy Rationale: Text term definition—question marks. See Figure 2-4 in the textbook. - 62 -
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2-183 BCG BUSINESS PORTFOLIO ANALYSIS: QUESTION MARKS KNOWLEDGE The BCG has given specific names and descriptions to the four resulting quadrants in its growth- share matrix based on the amount of cash they generate for or require from the organization. “Question marks” are SBUs that are classified as having a. high market growth rates and high relative market shares. b. low market growth rates but high relative market shares. c. low market growth rates and low relative market shares. d. high market growth rates but low relative market shares. e. medium market growth rates and medium relative market shares. Answer: d Page(s): 35 LO: 4 AACSB: Analytic QD: Easy Rationale: “Question marks” are SBUs that are classified as having high market growth rates but low relative market shares. See Figure 2-4 in the textbook. 2-184 BCG BUSINESS PORTFOLIO ANALYSIS: QUESTION MARKS COMPREHENSION The BCG has given specific names and descriptions to the four resulting quadrants in its growth- share matrix based on the amount of cash they generate for or require from the organization. “Question marks” are located in which area of the BCG growth-share matrix? a. upper left quadrant b. upper right quadrant c. center quadrant d. lower right quadrant e. lower left quadrant Answer: b Page(s): 35-36 LO: 4 AACSB: Analytic QD: Medium Rationale: “Question marks” are located in the upper right quadrant of the BCG growth-share matrix. See Figure 2-4 in the textbook. 2-185 BCG BUSINESS PORTFOLIO ANALYSIS: DOGS KNOWLEDGE SBUs with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as __________. a. dogs b. cash cows c. stars d. question marks e. hedgehogs Answer: a Page(s): 35 LO: 4 AACSB: Analytic QD: Easy Rationale: “Dogs” are SBUs with low shares of slow-growth markets. See Figure 2-4 in the textbook. 2-186 BCG BUSINESS PORTFOLIO ANALYSIS: DOGS KNOWLEDGE - 63 -
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The BCG has given specific names and descriptions to the four resulting quadrants in its growth- share matrix based on the amount of cash they generate for or require from the organization. “Dogs” are SBUs that are classified as having a. high market growth rates and high relative market shares. b. low market growth rates but high relative market shares. c. low market growth rates and low relative market shares. d. high market growth rates but low relative market shares. e. medium market growth rates and medium relative market shares. Answer: c Page(s): 35 LO: 4 AACSB: Analytic QD: Easy Rationale: “Dogs” are SBUs that are classified as having low market growth rates and low relative market shares. See Figure 2-4 in the textbook.
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