06 Culture applications rdcd ver2

Clarif icat ions the highest uai brief and direct low

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clarif icat ions (the highest UAI) Brief and direct (Low PDI) Persuasion Linking, seduct ive, avoiding conf ront at ion, no direct pressure, recept ive (High PDI) B ehind t he scenes, no conf ront at ion at all (M edium-high PDI) A ggressive, assert ive, persuasive (Low PDI, High IND) Agreement Depends on success of st ep 1: personal relat ionships. Several loops, holist ic approach f or t he decisions, progress dif f icult t o measure Progress is made sequent ially and ends def init ively (Low UAI)
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Copyright    Dr. Tomasz Lenartowicz Summary and Conclusions • Culture is important in International Business. • Include cultural considerations in decision involving people in the international context. Do your homework before leaving home: - The Cultural Descriptions - The Hofstede’s Measures - Low Context / High Context Graph Depending on the international task - do specific preparation
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