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Pts 1 top analysing marketing performance 5 a study

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PTS:1TOP:Analysing marketing performance5.A study of whether there is a need for seasonal or quantity discounts is an example of _______research.lOMoARcPSD|17223978
PTS:1TOP:Planning and implementing a marketing mix6.A study of whether there are critical product attributes that determine how consumers perceive value isan example of _______ research.
PTS:1TOP:Planning and implementing a marketing mix7.A study of the effectiveness of coupons is an example of _________ research.
PTS:1TOP:Planning and implementing a marketing mix8.When the nature of the problem to be solved is unclear, the decision situation is known to be under thecondition of _________.
PTS:1TOP:Defining the problem9.Exploratory research is best suited to addressing problems that are _________ in nature.
ANS: ambiguousPTS:1TOP:Selection of the basic research method10.‘Concentrating advertising efforts in monthly waves, as opposed to advertising continuously, willcause an increase in sales and profits’ is an example of a __________.lOMoARcPSD|17223978
PTS:1TOP:Statement of research objectives11._____________ data are collected unobtrusively, without direct participation from the respondents.
PTS:1TOP:Observation12.___________ _________ occurs when two phenomena or events (for example, advertising and sales)vary together.
PTS:1TOP:Causal research13.In causal studies, experimental control provides a basis for isolating causal factors by eliminating_________ influences.
PTS:1TOP:Causal research14.Selecting a test market city because it appears to be typical is based on a ______________ sample.
PTS:1TOP:Sampling15.The application of reasoning to understand the data gathered is known as ________.
PTS:1TOP:Processing and analysing data16.Marketing research helps decision-makers shift from intuitive information gathering to __________and _________ investigating.
PTS:1TOP:The nature of marketing research17.Under conditions of ___________, effective managers recognize that spending additional time toconduct marketing research can be valuable.
ANS: uncertaintyPTS:1TOP:Defining the problem18.If an ___________ method of data gathering is used, the subjects do not actively participate.lOMoARcPSD|17223978
PTS:1TOP:Gathering dataDownloaded by ???? 123 ([email protected])
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Term
Spring
Professor
N/A
Tags
Marketing, Exploratory research, Role of Marketing Research, C Causal research, c observational research

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