Ch. 5 points

Subcultures on the other hand have distinct values

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wants, values, perceptions and behaviors. Subcultures, on the other hand, have distinct values and lifestyles and can be based on anything from age to ethnicity. 5. Social factors can also influence a buyer’s behavior. The groups a person is associated with play a huge role in how and what a person buys. Also, psychological factors broken down into motivation, perception, learning, and beliefs greatly influence a consumer’s buying choices. 6. There are multiple types of buying decision behavior. Complex thinking focuses on the price and is aware of the difference in brands. Dissonance-reduced thinkers are also involved with price but see little difference between brands. Habitual buyers stick to the
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Christian Beaulieu, Alexa Gavin, Juran-Perez Moodley, Janine Nipal, Allen Ying same brand, not because it is a particular preference, but because of its familiarity. Variety-seeking thinkers compare different brands but are not looking to spend as much. 7. The buyer decision process has five stages: need recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior. First, a buyer
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Subcultures on the other hand have distinct values and...

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