69) Which of the following is a reason that a marketer would choose a penetration pricing strategy?A) to ensure the company has the ability to increase prices once demand decreasesB) to focus on the rapid achievement of profit objectivesC) to appeal to different consumer segments with different levels of price sensitivityD) to create markets for highly technical productsE) to discourage competition from entering the marketAnswer: EDifficulty: ModerateLO: 10.3: Understand key pricing strategies and tactics70) A new product carries a low price for a limited period of time to attract customers in what type of pricing strategy?71) A retailer that uses the list price for products but runs frequent promotions that heavily discount some products is using which type of pricing strategy?
72) Using ________, a company raises the price of its product as demand goes up and lowers it as demand declines.73) Which pricing tactic calls for offering three similar products, one that is lower priced and lessattractive and two that are comparable but more expensive? A) peak load pricingB) decoy pricingC) bottom-of-the-pyramid pricingD) keystoningE) high/low pricingAnswer: CDifficulty: EasyLO: 10.3: Understand key pricing strategies and tactics74) ________ refers to the sale of two or more goods or services as a single package for one price.75) ________ is a pricing tactic a firm uses for two products that work only when used together. The firm sells one item at a very low price and then makes its profit on the second high-margin item.
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- Summer '17
- Prof Farshad Salman