Secondly a mid 20s slender looking English speaking local plays a pivotal role

Secondly a mid 20s slender looking english speaking

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Secondly, a mid 20’s slender-looking English speaking local plays a pivotal role in the advertisement. He serves as a main character in the advertisement by demonstrating the simple steps in making the delicious Indomie. With the heavy emphasis on the word “easy”, the character demonstrates the steps in making the dish, from boiling of the noodles to mixing of the seasoning. The short and concise steps have helped the audience to visualise the easy and simple steps in making the dish. Albeit the short and concise steps, the target audience of this advertisement is pretty generic as it does not relate to a specific segment of the audience. With the benefit of it being easy to make, anyone with the simple cooking skill set is able to make a delicious dish of Indomie. The goal here is to convey the message of “Indomie is so easy to make” to a generic audience in Malaysia as it is a simple demonstration video advertisement. Lastly, the short call to action which has been portrayed at the end of the video, “Hmmm.. You must try!” sends an open invitation to the audience in trying Indomie. However, the call-to-action was not engaging enough to entice the audience to try it. Just like the beginning, the ending also ends off boldly with the tagline “flavour favoured by the world”. This has been carefully crafted to help the audience recall Indomie’s identity and the main goal of the advertisement - to create awareness of the simple steps of making Indonesia’s best instant noodles. In conclusion, the Indomie Malaysia advertisement is purely a demonstration video with no creative storyline and no representation of Malaysian’s culture.
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Page 4 of 19 Taiwan The Indomie ad for Taiwan showcases an Indonesian maid who is hired as a caregiver for an old lady, she was hired by the old lady’s children. I believe the purpose of including an indonesian maid character is to target caregivers/maids from Indonesia who are working in Taiwan. According to (Hollo, 2019), the urbanization of Taiwan has welcomed an age of domestic caregivers for the elderly from Southeast Asia. Consequently, for marketers to target maids/caregivers is quite effective, as the intended message of this ad is to promote the product that reminds them of their roots. Moreover, the Indonesian maid character is used as a purpose of telling where Indomie is from and that the product could be enjoyed by people who are foreign to the flavours of Indonesia. Other than that, it is seen that the old lady has an appetite problem who refuses to eat, this is where the Indonesian maid steps in and tries to resolve the problem. At one point, the tired maid was hungry and made herself a plate of Indomie. Upon setting her cooked Indomie on the table, right beside the old lady, the maid’s phone rang, naturally she went and picked up her phone. With the tempting Indomie beside the old lady, she couldn’t resist and took a bite, she reminisced about her happy days with her late husband. In this part of the ad,
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