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55.Researchers enter the realm of the decision maker when they ______________.a.make an appointment no less than 2 weeks in advanceb.state the factsc.send an invoice for professional services they have redeemedd.explain the research designe.give justification for a recommended course of action over others (moderate, page 14)56.Marketing research departments located within a firm are called ______________.57.A marketing research project is warranted when ______________.58.ABC is a company which is involved in selling data that is designed to serve information needs to company's like PepsiCo and Coco-cola. The data is primarily collected through surveys, purchase and media panels and scanners. What kind of service does ABC provide in the marketing research industry?59.Outside marketing research companies hired to supply marketing research data are called ______________.a.horizontal suppliersb.vertical suppliersc.external suppliers (moderate, page 16)d.internal supplierse.full-service suppliers60.According to the text, most of the research suppliers are _______________.61.
The services of full-service suppliers can be categorized into all of the following types of services
62.Companies that collect and sell common pools of data designed to serve information needs that a number ofclients share are called ______________.63.All of the following represent main methods for which data for syndicated services are collected EXCEPT:a.focus groups. (difficult, page 16)b.surveys.c.dairy panels.d.scanners.e.Audits.