1.6 explain the factors to be taken into account in planning and structuringdifferent communication media The following factors need to be considered when planning and structuring different communication media. Firstly, it is key to determine who is the message being sent from. It is essential to be clear about the overall communication objectives such as, identify what you want to achieve, when you want to achieve it by and why. Lastly, it is an important factor to know to whom the message is being sent. You should think about the audience’s needs and what is the most effective way to get your message across. Knowing your audience is imperative to good communication planning and structuring. .1.7 explain ways of overcoming barriers to communicationThere are different barriers to communication. These may include lack of communication skills – the receiver is less likely to understand the meaning of the message if the sender is not able to select the right words; language may also act as a barrier even when communicating in the same language if the message is not fully understood by the receiver; assumptions based on social and cultural beliefs and traditions could lead to misinterpretation and affect the communication. There are various ways to help overcome these barriers such as being clear about your objective and what you want to convey and being emotional and sensitive towards the needs of the receiver. It’s also important to remember the audience that you’re speaking to and use language that can be easily understood..1.8 explain the use of communications theories and body languageSchramm developed a basic communication model between two people, which suggests that communication is a two-way process where the sender and the receiver take turns to relay messages. The theory suggests that communication is a continuous cycle and each message needs interpreting before a new message can be sent. Though,due to how basic this model is, it does not reflect any interference that is received between messages. The Shannon and Weaver model of communication developed Schramm’s model in order to incorporate this aspect of communication. This model follows the same approach as Schramm’s model as it contains a sender and a receiver.
However, it also takes note of the fact that communication is not always clear as there may be interference with the message during the process. This could be in the form of messages being misconstrued along the chain of command, or physical noises/technical problems in the case of communication over the phone. Body language mainly includes facial expressions, gestures and tone of voice. The face can express many different emotions, a smile shows the individual is friendly whereas raised eyebrows show confusion. A person’s posture also has a great impact on the way they communicate. For instance, crossed arms may indicate that a person is being defensive and/ or disagreeable. Sometimes, however, body language can be unclear, for example a tilted head may indicate both interest and boredom. Voice is