purchase them. The pricing of Victoria’s Secret and Nike is expensive enough to make their brand desirable, but not so expensive that their users cannot purchase them. It is balanced. I believe that Adidas Originals has more followers than Instagram than Adidas because the word “original” triggers the audience’s mind. We associate the word “original” with words such as unique and classic. By following an “original” account versus the “plain” account, you feel as if you are being original or timeless. You feel special this way because you are identifying with a select portion of a larger brand. One may think, “Adidas is the more popular, ordinary group, but if I follow their original account, then the posts will be more representative of the originality that I identify with.” Original is a word like “vintage” or “classic” ; it is unchanged from the very brand that started it all. As stated earlier, I also personally believe that the sense of nostalgia experienced by the majority of users is a huge factor to their success. I believe Coca-Cola and Apple are among the brands that have the highest numbers of dedicated, cult-like, fans. If you are a Coca-Cola fan it is probable that you hate pepsi and vise versa. I am a coke fan and have worked in the hospitality industry for quite some time and I have noticed that if a guest asks for a Coke and you say, “Is Pepsi Okay?”, they get a look of horror in their eyes, wondering why you would even say that. I have rarely seen a Coke fan be okay with a Pepsi; if they have to get a Pepsi product, it will probably be a Dr. Pepper. If a Coke drinker goes to the grocery store and they happen to be out of Coke that day, then you are not buying anything. Pepsi fans seem to have a more apathetic response when it comes to these scenarios; they prefer Pepsi, but it does not seem to distraught over it. In my experience, A Pepsi fan will usually say, “Okay Coke is fine.” It seems to me that Coke fans have far more
loyalty than Pepsi drinkers, who tend to have more flexibility when it comes to their soda preference.
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- Fall '19
- Advertising, Nike, Inc., No Logo