final marketing project paper

Changing the product product development offering a

Info icon This preview shows pages 11–13. Sign up to view the full content.

View Full Document Right Arrow Icon
changing the product, product development Offering a higher quality product than competition Effectively able to penetrate market through advertising Specific but massive target market (Mothers, married, household income greater than $50,000) Threats Current economic situation and events directly affect the sales of our product Competes with Cool Whip and Instant Whip An up and coming “green movement” away from environmentally dangerous products
Image of page 11

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Citations "A 60-Year Tradition." History of Reddi-wip Whipped Cream. N.p., n.d. Web. 05 Oct. 2012. < >. Ad $ Summary Multi-Media Service, January-December 2011 . New York: Magazine Publishers of America, Inc, 2011. Web. 10 Oct. 2012. "GNI per Capita, Atlas Method (current US$)." World Bank . N.p., n.d. Web. 10 Oct. 2012. < ;. Instantwhip Foods . Instantwhip, n.d. Web. 09 Oct. 2012. < ;. Kerin, Hartley, and Rudelius. Marketing: The Core 4/e . 4th. New York City: McGraw-Hill/Irwin, 2004. Print. MarketLine . Web. 10 Oct 2012. < - BCFA-5E8A63386140&view>. "MRI Reporter." MRI Reporter . N.p., n.d. Web. 10 Oct. 2012. < ;. "Reddi-wip." Reddi-wip -Real Cream Advantage Over Other Whipped Cream Brands . ConAgra, 2012. Web. 10 Oct 2012. < ? "Reddi-wip [Publication Profile]." SRDS Media Solutions Database. SRDS, n.d. Web. 10 Oct. 2012.
Image of page 12
"U.S. FDA Food, Beverage and Supplement Regulations." . US FDA, 2012. Web. 10 Oct 2012. < ;.
Image of page 13
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern