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final marketing project paper

Changing the product product development offering a

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changing the product, product development Offering a higher quality product than competition Effectively able to penetrate market through advertising Specific but massive target market (Mothers, married, household income greater than $50,000) Threats Current economic situation and events directly affect the sales of our product Competes with Cool Whip and Instant Whip An up and coming “green movement” away from environmentally dangerous products
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Citations "A 60-Year Tradition." History of Reddi-wip Whipped Cream. N.p., n.d. Web. 05 Oct. 2012. < http://www.reddiwip.com/about-reddi-wip.jsp >. Ad $ Summary Multi-Media Service, January-December 2011 . New York: Magazine Publishers of America, Inc, 2011. Web. 10 Oct. 2012. "GNI per Capita, Atlas Method (current US$)." World Bank . N.p., n.d. Web. 10 Oct. 2012. < http://data.worldbank.org/indicator/NY.GNP.PCAP.CD/countries/US--XS?display=graph>. Instantwhip Foods . Instantwhip, n.d. Web. 09 Oct. 2012. < http://whip.xijee.com/>. Kerin, Hartley, and Rudelius. Marketing: The Core 4/e . 4th. New York City: McGraw-Hill/Irwin, 2004. Print. MarketLine . Web. 10 Oct 2012. <http://advantage.marketline.com/Product?pid=61822F35-7A80-41E2- BCFA-5E8A63386140&view>. "MRI Reporter." MRI Reporter . N.p., n.d. Web. 10 Oct. 2012. < http://ureporter.mriplusonline.com/selectdemo.asp>. "Reddi-wip." Reddi-wip -Real Cream Advantage Over Other Whipped Cream Brands . ConAgra, 2012. Web. 10 Oct 2012. <http://www.reddiwip.com/index.jsp? "Reddi-wip [Publication Profile]." SRDS Media Solutions Database. SRDS, n.d. Web. 10 Oct. 2012.
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"U.S. FDA Food, Beverage and Supplement Regulations." . US FDA, 2012. Web. 10 Oct 2012. <http://www.registrarcorp.com/fda-food/index.jsp?lang=en>.
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