channel members should perform that they are not is marketing the product more

Channel members should perform that they are not is

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channel members should perform that they are not is marketing theproduct more aggressively. Invisalign should have more financial incentive for orthodontists to promote their product. The price point at which it is currently positioned is not far from traditional braces, which take less time to prescribe. 4. Are channel power sources affecting Invisalign's success? If so, how?Yes, channel power sources are affecting Invisalign’s success. Orthodontists have the power to make or break the product. As mentioned in the case study, patients view the expertise of their orthodontist as valuable. Therefore, if orthodontists did a better job at promoting the product Invisalign would be more successful.This is evidenced by the 3,500 patient referral average out of which only 100 patients agree to the treatment. 5. What would you do to ramp up conversion from generation of interest to profit capture?
Firstly, would better streamline the production channel so that the turnaround on product is quicker. Next I would look for ways to reduce costs so thatI could offer greater monetary incentives to orthodontists if they more aggressively promoted the product. Also, I would make sure to properly educate the rest of the dental community on the benefits or Invisalign as there is a large portion of the market that is currently not aware. Building awareness, brand recognition and financial incentive would help ramp up conversion from generating interest to capturing profits.

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