channel members should perform that they are not is marketing theproduct more aggressively. Invisalign should have more financial incentive for orthodontists to promote their product. The price point at which it is currently positioned is not far from traditional braces, which take less time to prescribe. 4. Are channel power sources affecting Invisalign's success? If so, how?Yes, channel power sources are affecting Invisalign’s success. Orthodontists have the power to make or break the product. As mentioned in the case study, patients view the expertise of their orthodontist as valuable. Therefore, if orthodontists did a better job at promoting the product Invisalign would be more successful.This is evidenced by the 3,500 patient referral average out of which only 100 patients agree to the treatment. 5. What would you do to ramp up conversion from generation of interest to profit capture?