country of origin – industry self-regulates – not fully disclosed.4. Impact on current marketing activities●Need to change from local suppliers to national:○magazine – from BrisNews to national magazine○consultant – from local Lombards to Holt & Burrows.5.SWOTanalysis●Strengths:○excellent staff○great retail space○high customer loyalty○assortment offerings.●Weaknesses:○limited marketing budget○struggle to continually fund.●Opportunities:○a growing market in a high growth area○increasing sales opportunities outside Melbourne.●Threats:○competition from local independents○competition from national chains
Did the candidate provide answers similar to the following:SatisfactoryYesNo○a slump in the economy.6. Evaluation of the effectiveness of previous marketing activities:Performance against established objectives (including profitability):●sales target achieved●stores target achieved●brand recognition 58%●target 34,500 customer loyalty lists●gross profit target of 46%Critical success factors:●high volume of imports needed to secure better discounts●advertising on electronic mediums.Areas for improvement and lessons learned:●PR is effective●need to allocate more funds for electronic advertising.Notes from meeting with CEO to include:●any points of clarification about the identified strategies●feedback provided by CEO.
Assessment Instructions Assessment Task 2: Viability reportRequired documents and equipment●Marking Guide●Assessment Task 2.Instructions for assessorIn this Assessment Task, learners are required to analyse various business opportunities for an organisation. They need to review the case study information provided, and complete a report comparing several business opportunities available to the organisation. As part of this review, learners need to consider both internal and external factors, as well as costs, benefits and likely fit of the opportunity.Viability report Submission detailsThe Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.Submit this document with any required evidence attached. See specifications below for details.Performance objectiveYou are required to develop a report analysing several business opportunities for an organisation.Assessment descriptionYou are required to review the case study information provided, and complete a report comparing several business opportunities available to the organisation. As part of this review,you need to consider both internal and external factors, as well as costs, benefits and likely fit of the opportunity.Candidate’s namePhone no.Assessor’s namePhone no.Assessment siteAssessmentdate/sTime/s
ProcedureYou have been appointed the new Marketing Manager for ‘Cocoa Delights’, a chain of 15 gourmet chocolate stores in Melbourne. From the provided case study, complete a viability report for each of the marketing opportunities. Include information under the following headings:1.Cost and benefits