Various consequences exist when utilizing an online survey system Some of the

Various consequences exist when utilizing an online

This preview shows page 8 - 11 out of 11 pages.

Various consequences exist when utilizing an online survey system. Some of the prospective participants within the survey may not have access to internet. Thus disabling data that should therefore be compute into the total results. Participants of online survey my feel wary of divulging information other the internet. As a result, this creates a sort of false positive due to participants filling out in accurate information. Random Sampling Surveys Random sampling surveys have shown significant ways to gain insight on other viewpoints on a particular business. The random sampling will be conducted by employees in full uniform for 4 hours shifts within the local Beltway Plaza mall, and Grocery Store parking lot. Random sampling should be considered a solution due to the possibility of limiting bias information. Duct-Tape marketing calls random sampling survey process cloning the image. The interviewers walk up to random people and ask the questions directly from the survey. Afterwards, completed surveys are then collected, compiled, and then dissected for information. Cost Associated With Random Sampling Each location will have five workers (ten total), and 500 printed copies of the Likert survey. They will venture around randomly conversing and questioning people as they approach. Each employee is paid an hourly wage of $8/per hour. Material such as pens, water, and snacks are computed in the material section. After computing the materials, Total Estimated Labor Cost, you simply add them up to get the total cost. A visual representation is shown in, figure #1.3 will show the cost and figure #1.4 will show how it affects the budget. Figure #1.3 8
Image of page 8
Material Total Estimated Labor Cos t Total Cost $80 Total $8/per hr X 10 works X 4 hr shifts = $320 $400 The Downs and Ups of Random Sampling Unfortunately, random sampling has a negative and positive side. People may feel abrasive and become defensive, by which causes a non response for the survey. A technique explained in the Guerrilla Marketing known as a compliment approach is a way of having a person get questioned. You give a compliment to him or her to start a question to spark a conversation, and then ask them to answer your questions. One major benefit is random sampling subliminally expands the brand because the interviewers are wearing your uniform. Budget Information From the mailed survey solution the total expense is approx. $2441.00. Randomly sampling cost $400, and online survey expense is $800. The budget consists of $5,000.00 dollars. All three solutions total up to $3641.00 and the leftover money is $1359.00. I strongly suggest that you decide to do all three in unison. As results will show, it is inevitably for Cluck- U Chicken to prosper financially. Figure #1.4 1.00 4.00 16.00 64.00 256.00 1024.00 4096.00 Cost of Online Survey Every Door Direct Mail Random Sampling Survey Budget Budget 9
Image of page 9
Conclusion Throughout the many articles, journals, and books the best way to succeed in a business setting is to take care of your customers. In order to assume the needs of a customer one must identify their needs, provide those needs, while creating a profit. All of the proposed methods are
Image of page 10
Image of page 11

You've reached the end of your free preview.

Want to read all 11 pages?

  • Spring '12
  • janigrt
  • ........., Likert, Guerrilla marketing, Vitale

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes