And crest pg a can monopolize store brands b has

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and Crest, P&G: A. can monopolize store brands. B. has greater opportunity to dictate retail pricing. C. has greater control over marketing strategy. D. can increase brand dilution.
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E. all of these. Brand ownership gives the owner greater control over marketing strategy--the ability to position the brand and to establish the marketing mix. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 10-06 Determine the various types of branding strategies used by firms. Topic: Branding Strategies 69. (p. 216) Brands that are owned by __________ are called private-label brands. A. manufac turers B. wholesalers C. supply chain specialists D. retailers E. manufacturer's reps Brands owned by retailers are called store brands, house brands, own brands, or private-label brands. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 10-06 Determine the various types of branding strategies used by firms. Topic: Branding Strategies 70. (p. 217-218) Which of the following is NOT one of the types of private label brands? There are four types of private-label brands: premium, generic, copycat, and exclusive co- brands. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 10-06 Determine the various types of branding strategies used by firms. Topic: Branding Strategies
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71. (p. 217) Becky was very particular. She always chose designer labels and nationally known brands, even if they were more expensive, with one exception. She always bought the store brand chocolate chip cookies from her grocery store. They were high- end cookies, made with real butter and other fresh ingredients. This type of store brand is known as a: The cookies are a premium brand, a type of private-label brand that competes primarily on quality, not price. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 10-06 Determine the various types of branding strategies used by firms. Topic: Branding Strategies 72. (p. 216-217) Private-label brands are owned and managed by: Private-label brands are brands managed by retailers. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 10-06 Determine the various types of branding strategies used by firms. Topic: Branding Strategies 73. (p. 217) Private-label brands like Gap and Victoria's Secret have increased in importance along with the increased power of __________ in the supply chain. A. manufac
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turers B. wholesalers C. supply chain specialists D. retailers E. manufacturer's reps Retailers have gained power in the supply chain, in part because of the growing popularity of their private label brands.
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  • Fall '12
  • Chris
  • Brand, product line, Procter & Gamble, Actual Product

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