Which of the following is the first step in

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33)33)Which of the following is the first step in developing an advertising program?A)evaluating advertising campaignsB)setting the advertising budgetC)developing an advertising strategyD)developing a brand messageE)setting advertising objectives
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34)34)The early manufacturers of electric vehicles (EVs) first had to invest in ________ advertising tomake the market aware of the economic and performance benefits.
35)35)The objective of ________ advertising is to build primary demand.
36)36)Inglast, a chocolate producer, is faced with a class action suit when customers found pieces ofplastic in boxes of cocoa powder. Inglast settles the case and then releases an advertisingcampaign to show the new and improved safety seals on all containers of cocoa powder. Whichkind of advertisement has Inglast most likely used?
37)37)The primary objective of ________ advertising is to build selective demand.A)personalB)persuasiveC)reminderD)informativeE)classified
38)38)Pepsi Cola has long used this form of ________ advertising in an attempt to take market sharefrom their primary rival, Coca Cola.
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39)39)________ advertising primarily maintains brand relationships and is important for matureproducts.
40)40)Trendy Appliances has introduced a new product, Minute Yogurt, into the yogurt makerappliance market. Minute Yogurt differs from competitive offerings because it takes a minute toblend and a minute to clean. Which type of advertising would be best for promoting MinuteYogurt?
41)41)Which statement is most likely true about the affordable method of setting an advertising budget?A)Spending on advertising is based on a competitor's advertising outlays.B)Spending on advertising is calculated after operating expenses and capital outlays arededucted from total revenues.C)Spending on advertising is based on a predetermined percentage of current or forecastedsales for the year.D)Spending on advertising is calculated based on the financial objectives a company wishes toaccomplish.E)Spending on advertising is calculated as a percentage of the unit sales price.

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Term
Fall
Professor
K. Rud

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