• sut jhally 20 th century advertising will be

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Unformatted text preview: • Sut Jhally: 20 th century advertising will be responsible of destroying the world as we know it; advertising means we are constantly encouraged to want more and this creates people who want and want but they don’t understand what the costs are V. The Popular Culture Response: Popular Culture Matters : “popular” is not the same as “mass”; regardless what evil mass culture, its worth studying because its “popular” and its worth understanding why people find pleasure in popular culture A. “Popular” not the same as “mass”- - distinction about how you think about pop culture B. Elite standards as form of social control (ex: Lawrence Levine): elite standards are highly political; elite social and political positions control others by judging their culture C. Social diversity and cultural tastes: notions in which good and bad play out in ways that society comes together; those who have power means their culture is better (sports coverage better than soap operas?) • Chris Rock hosting the Oscars: pointing out in which the nominations in the Oscars spoke to the interest of the white community (Sideways and Finding Neverland); argues it goes to a higher culture; what does it say about our society that the Oscars approval of some movies and the movies that matter to some people than don’t care about the movies that other people like to watch D. Need for stories: we connect to the real world with stories; stories shape our values E. Postmodern Turn: highbrow/lowbrow, mass culture/fine art are blurring: amazing complicated changes in our society VI. Another Approach to Thinking about Media & Culture: asking “why?” not “should?” COMFORT < CHALLENGE • We find both pleasurable familiar....……………………………..……strange Harry Potter • Familiar: “growing up with it” • Strange: the magic and going to school to be a wizard conventional….……………………………..novel • Conventional: every book begins and ends then same way; the duration of a school year • Novel: its length for a children’s series; the notions between good and evil seems to be more complex simple………………………………….........complex conformist…………………………………..rebellious • Conformist: people act the same in our world • Rebellious: doesn’t conform to the romantic ending and the ending is about their friendship CULTURAL PRODUCTS: • Books • Plays • Tv series • Radio programs • Movies • Art • Music...
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• Sut Jhally 20 th century advertising will be...

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