32 Research Design This study adopted descriptive cross sectional design Hannah

32 research design this study adopted descriptive

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3.2 Research Design This study adopted descriptive cross sectional design. Hannah, (2013) describes research design as the arrangement of condition from collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. Research design is the blue print for the collection, measurement and analysis of data. It is a plan and structure of investment conceived so as to obtain answers to research questions (Coopers & Schindler, 2008). This study adopted a descriptive cross sectional design to answer the research questions. According to Orodho (2003), descriptive survey is a method of collecting data by
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50 interviewing or administering a questionnaire to a sample of individuals which can be used when collecting information about peoples‟ attitudes, opinions, habits or any other social issues. Descriptive research is a description of the state of affairs as it exists (Orodho & Kombo, 2002). Sekaran & Bougie (2011) concurs with Orodho & Kombo (2002) by asserting that descriptive study is undertaken in order to ascertain and be able to describe the characteristics of the variables of interest in a situation. Sekaran & Bougie (2011) aver that descriptive study has several advantages such as; helps in understanding the characteristics of a group in a given situation, assists in systematic thinking about aspects in a given situation. It also offers idea for further probe and research and helps in making certain simple decisions. Zikmund, Babin, Carr &Griffin (2010) say that descriptive research is to describe characteristics of objects, people, groups, organizations, or environments. In other words, descriptive research tries to “paint a picture” of a given situation by addressing who, what, when, where, and how questions. Descriptive research design was appropriate for this study as it helped in understanding the effect of liquidity management on financial performance of deposit taking SACCOs in Kenya and therefore answer the “what” question of the study. The researcher used longitudinal survey design since the nature of research also relied on secondary data of published financial reports of deposit taking SACCOs in Kenya. The data was for the last seven years namely year 2009 to year 2015. 3.3 Population According to Mugenda and Mugenda (2003), a population refers to an entire group of individuals, events or objects having a common observable characteristic. In other words, population is the aggregate of all that conforms to a given specification. Sekaran and Bougie (2011) refers to a population as the entire group of people, events or things of interest that the researcher wishes to investigate. The target population of this study was senior managements of deposit taking SACCOs in Kenya. In Kenya, there are one
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51 hundred thirty five (164) registered deposit taking SACCOs, (SASRA, 2015). The accessible population was deposit taking SACCOs registered by SASRA within five best performing counties in Kenya. The researcher undertook analysis of performance of all
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