A weakness that this product has could also be that

Info icon This preview shows pages 7–10. Sign up to view the full content.

A weakness that this product has could also be that this product has been selling for over 100+ years . The company may see this product’s popularity as a reason not to change or improve it . “Why fix what isn’t broken?” is the phrase that comes to mind . This sort of complacency could hurt Coca-Cola . Nothing is perfect and therefore can always be improved upon, regardless of how well it sells currently . Macro Environment P olitical, legal, regulatory: Coca-Cola has to abide by laws and regulations set by the FDA (Food and Drug Administration) for how they create their products and how they can distribute them .
Image of page 7

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

E conomic: The recession has taken a toll on Coca-Cola’s sales over the last few years . Like many other companies, Coca-Cola had to adjust their price and marketing techniques to keep their customer base . With people losing jobs and just plain spending less due to financial hardships, many families turned to buying less brand name products and this hurt Coca- Cola’s bottom line . S ocial/cultural: In June of 2012 Coca-Cola announced their collaboration with H . J . Heinz Company, Procter & Gamble, NIKE, Inc . and Ford Motor Company to create the Plant PET Technology Collaborative (PTC) . This group of companies is going to start working on “the development and use of 100% plant-based PET materials and fiber in their products” (The Coca-Cola Company) . T echnology: Coca-Cola can use the Internet to sell related products online . Selling soda online doesn’t make a whole lot of sense, but they can use the web to help push merchandise that has the Coca-Cola logo on it instead, i . e . t-shirts, can coozies, hats, etc . This can help them compensate for some of their lost revenue and also becomes an advertisement when other potential customers see current consumers wearing their CC merchandise out in public . SWOT Analysis Environment Evaluation Positive Negative Internal Company Strengths - Has been operating for 100+ years - Greatly and openly values employees and partnerships Weaknesses - Relies heavily on bottling partners
Image of page 8
External Environment Opportunities - Currently working on PTC with collaborators, could bring in new customers due to the Company being environmentally conscious Threats - Upcoming election could affect laws and regulations (Romney plans to repeal regulations on companies that Obama has imposed while in office) References: The Coca Cola Company. (2012, September 7). The Chronicle of Coca-Cola. Retrieved from . thecoca- colacompany . com/heritage/chronicle_birth_refreshing_idea . html (M. Collins, personal communication, September 19, 2012). Dasani. Retrieved September 7, 2012. Wiki: The Economist. (2012, September 23). Cola wars, continued: Good for you, not for share holders. Retrieved from
Image of page 9

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Pepsi vs. Coca-Cola graph New York Stock Exchange. (2012, September 7). The Coca-Cola Company (KO). Retrieved from ? s=ko+interactive#symbol=ko;range=5y;compare=;indicator=volume;charttype=ar ea;crosshair=on;ohlcvalues=0;logscale=off;source=undefined ; Stock Graph (M. Young, personal communication, August 27, 2012).
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern