Any financial kpis and milestones that need to be

Any financial KPI’s and milestones that need to be reached
4. Phased return on investment across tactics
5. A summary on the estimated financial benefits from this e-Marketing Plan
For the last bullet point you need to estimate projected channel outcomes. This will include estimates
on how much traffic will be generated from each tactic and the number of prospects that will likely go
onto convert. In addition a ‘Sales and profit’ analysis can be used to help you quantify the net profit
that your e-Marketing plan will generate. Strategies and Action Plan section should address the
electronic marketing strategies of your product or service based on the 4Ps.
Start-up Summary:
ASOS’s start-up costs consist mostly of design and marketing. ASOS have $280,000 in investments
and $100,000 in a short-term loan.
It managed to start ASOS in China for around $40,000 by allocating her money in the following
categories:
Direction Measurement Responsibilities
Budgetary
considerations
Marketing, Assessment No.1 Page 16
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T-1.8.1
Search
Engine
Services
marketing
-To add external links and website
branding for external optimization of
the site.
- enhance the search engine pay
promotion
SEO Team $500 per week
Weibo
marketing
- Periodic Updates especially
interactive content.
Content marketing
team
$300 per week
Key Opinion
Leader
marketing
-find Key Opinion Leader and
enhance the cooperation process.
Content marketing
team
$500 per week
Wechat
marketing
- Periodic Updates Especially
interactive content.
-Do cross promotion with some other
accounts.
Content marketing
team
$300 per week
website
establishmen
t
Included establishment,
development, daily maintenance and
continuous optimization.
Technical team $200 per week
Break-even Analysis:
The break-even analysis is based on operating costs, the costs we bear to keep our business running,
rather than the theoretical fixed costs that we only cover when we close. Fixed costs include wages,
rent, utilities and marketing costs.
Financial KPI need to be reached:
 Average revenue per customer
 Average order value (AOV)
 Transaction approval percentage
 Chargeback percentage
Marketing, Assessment No.1 Page 17
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T-1.8.1
Chart: Gross Margin Monthly
Chart: Gross Margin Yearly
Marketing, Assessment No.1 Page 18
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T-1.8.1
E-MARKETING/WEBSITE MARKETING STRATEGIES & TECHNICAL ISSUES
This section should clarify the technicalities of your e-marketing plan. The section should include the
following (add more issues if required):
 website content & search-ability
 Customer registration & logging security (for customers and staff)
 Coupon codes, rewards for old clients, discounts
 multimedia
 auto responders
 order forms and feedback forms
 access levels to online resources
 credit card transactions
 website hosting & publishing
 technical staff (size, requirements)
Website content & Search Ability
 The website content uses the language of Chinese allowing people to purchase. Meanwhile, it
provides the good clothing collocation choices on the website. The website could be searched