Any financial KPI’s and milestones that need to be reached 4. Phased return on investment across tactics 5. A summary on the estimated financial benefits from this e-Marketing Plan For the last bullet point you need to estimate projected channel outcomes. This will include estimates on how much traffic will be generated from each tactic and the number of prospects that will likely go onto convert. In addition a ‘Sales and profit’ analysis can be used to help you quantify the net profit that your e-Marketing plan will generate. Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Start-up Summary: ASOS’s start-up costs consist mostly of design and marketing. ASOS have $280,000 in investments and $100,000 in a short-term loan. It managed to start ASOS in China for around $40,000 by allocating her money in the following categories: Direction Measurement Responsibilities Budgetary considerations Marketing, Assessment No.1 Page 16 v1.1, Last updated on 28/05/2019 by MM
T-1.8.1 Search Engine Services marketing -To add external links and website branding for external optimization of the site. - enhance the search engine pay promotion SEO Team $500 per week Weibo marketing - Periodic Updates especially interactive content. Content marketing team $300 per week Key Opinion Leader marketing -find Key Opinion Leader and enhance the cooperation process. Content marketing team $500 per week Wechat marketing - Periodic Updates Especially interactive content. -Do cross promotion with some other accounts. Content marketing team $300 per week website establishmen t Included establishment, development, daily maintenance and continuous optimization. Technical team $200 per week Break-even Analysis: The break-even analysis is based on operating costs, the costs we bear to keep our business running, rather than the theoretical fixed costs that we only cover when we close. Fixed costs include wages, rent, utilities and marketing costs. Financial KPI need to be reached: Average revenue per customer Average order value (AOV) Transaction approval percentage Chargeback percentage Marketing, Assessment No.1 Page 17 v1.1, Last updated on 28/05/2019 by MM
T-1.8.1 Chart: Gross Margin Monthly Chart: Gross Margin Yearly Marketing, Assessment No.1 Page 18 v1.1, Last updated on 28/05/2019 by MM
T-1.8.1 E-MARKETING/WEBSITE MARKETING STRATEGIES & TECHNICAL ISSUES This section should clarify the technicalities of your e-marketing plan. The section should include the following (add more issues if required): website content & search-ability Customer registration & logging security (for customers and staff) Coupon codes, rewards for old clients, discounts multimedia auto responders order forms and feedback forms access levels to online resources credit card transactions website hosting & publishing technical staff (size, requirements) Website content & Search Ability The website content uses the language of Chinese allowing people to purchase. Meanwhile, it provides the good clothing collocation choices on the website. The website could be searched
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