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Without the existence of the _____, market researchers would not be predicting that credit-card transactions on the Internet will exceed $508 billion by 2008. a.electronic communications channel b.transactional Internet c.marketspace d.marketing Internet e.information superhighway Answer:c Page:86 Rationale:The marketspace is an information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings.165
3-99ELECTRONIC BUSINESS TECHNOLOGIESAPPLICATIONBuying a book at to give as a birthday present is an example of a(n) _____ transaction. 3-100ELECTRONIC BUSINESS TECHNOLOGIESCONCEPTUALWhich of the following statements about electronic business technologies is true? W3-101ELECTRONIC BUSINESS TECHNOLOGIESDEFINITIONCisco Systems, the computer networking equipment giant, uses its _____ to communicate with its distributors, resellers, and customers.
3-102ELECTRONIC BUSINESS TECHNOLOGIESAPPLICATIONOffice Depot has developed wireless, handheld computers for its staff. When customers inquire about a product, a computer equipped sales associate can pull detailed information on products right out of the corporate database. Employees at one store can contact employees at another store for advice or information. This is an example of how _____ can be used to enhance marketing. a.intranets b.partnering software c.extranets d.Internet servers e.electronic data interchangeable browsers Answer:a Page:87 Other Locations:SGRationale:Intranets are a form of private Internet.3-103TECHNOLOGICAL FORCES/COMPETITIVE FORCESAPPLICATION