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If the citizens are saving money during these periods, Cemex is not generating revenue. This could have a significant impact on future decisions that could affect theway the organization operates.SWOT Bivariate StrategiesCemex has many strengths they can use to leverage competition to retain their competitive edge, however, the company’s focus should be on combating current threats. The organization should continue seeking to grow revenue and expand their global reach, the senior management must first fix legal issues while repairing the relationship with America. Cemex must improve current weaknesses and focus strengths on eliminating current threats. These strategies are noted in Appendix C.Opportunities strategies. While Cemex should focus on moving forward with the visionof the company, they must understand the current situation they are presented. The firm’s strengths can help them if the organization leverages them against the opportunities presented. The company should establish a public relations team comprised of senior managers to fix issuessuch as the anti-dumping ruling and the relationship with Southdown. This is a critical area because there will always be issues in business and having a plan in place will help Cemex avoidfuture legal issues or relationships. Similar situations must be monitored because it could be a reason for the company not expanding into a new market. Cemex must also support their weaknesses with the many opportunities presented by the shift to globalization and entering the United States market. These opportunities provide Cemex the prospect to enter new markets and one of the largest markets that purchase building materials. As the population grow across the world, building materials will be required for houses, roads,
10stadiums, and corporate buildings. Additionally, Cemex should establish a niche in the industry to separate their product and services from competitors. Finally, Cemex should have resolutions in-place for employees that may lose their jobs if they are required to shut down a plant due to market downturns. Threat strategies. The threats facing Cemex is common, however, they must still be addressed swiftly. The threats have the capability of growing out of control if not addressed. First, the company must repair relations with the United States and accept responsibility for any wrongdoing their part. Many organizations deal with legal issues with other companies as well as with the government. Cemex accepting responsibility show that they are ethical and can use itas an example of the strong integrity within the organization. The company can also take advantage economic downturns by employing some of the same practices they use in Mexico forlow-income builders. This will allow them to continue generating revenue even as the economy fluctuates.