Global global product design product design remember

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Global Global Product Design Product Design Remember social and cultural differences packaging and marketing can help make product seem “domestic” but - “liter” versus “quart” “sweetness” and “taste”
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87-25 Global Global Process Design and Technology Process Design and Technology Information technology enables management of integrated, globally dispersed operation Texas Instruments: 50 plants in 19 countries Hewlett-Packard - product development teams in U.S., Japan, Great Britain, and Germany Reduces time-to-market
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87-26 You May Wish To Consider You May Wish To Consider national literacy rate rate of innovation rate of technology change number of skilled workers stability of government product liability laws export restrictions similarity in language work ethic tax rates inflation availability of raw materials interest rates population number of miles of highway
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87-27 Global Global Impact of Culture and Ethics Impact of Culture and Ethics Cultures differ! Some accept/expect: variations in punctuality long lunch hours bribery little protection of intellectual property
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87-28 Ranking Corruption Ranking Corruption 1. Finland 9.7 2. Denmark & New Zealand (Tie) 9.5 7. Canada 9.0 10. United Kingdom 8.7 16. United States 7.7 18. Germany & Israel (Tie) 7.3 20. Japan 7.1 31. Italy 5.2 59. China 3.5
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87-29 To Establish Global Services To Establish Global Services Determine if sufficient people or facilities exist to support the service Identify foreign markets that are open - not controlled by governments Determine what services are of most interest to foreign customers Determine how to reach global customers
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87-30 Managing Global Service Managing Global Service Operations Operations Must take a different perspective on Capacity planning Location Planning Facilities design and layout Scheduling
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87-31 Some Definitions Some Definitions International business A firm that engages in cross-border transactions. Multinational Corporation (MNC) A firm that has extensive involvement in international business, owning or controlling facilities in more than one country
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87-32 Some Global Strategies Some Global Strategies International Strategy : uses exports and licenses to penetrate the global area Multidomestic Strategy : uses decentralized authority with substantial autonomy at each business Global Strategy : Uses a high degree of centralization, with headquarters coordinating to seek standardization and learning between plants Transnational Strategy : Exploits economies of scale and learning, as well as pressure for responsiveness, by recognizing that core competencies reside everywhere in the organization
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87-33 Developing Missions and Developing Missions and Strategies Strategies
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87-34 Mission Mission Mission - where are you going?
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