Summary of

Info icon This preview shows pages 2–3. Sign up to view the full content.

< ;. Summary of Article (Nascent Announces Nationwide Distribution Agreement with Rockstar Energy Drink for Mexico ) A fairly backdated article from May 21, 2008 announces a nationwide distribution agreement between Nascent and Rockstar Energy Drink. Nascent Wine Company struck an agreement with Rockstar to make Rockstar Energy drinks available in 240,000 sales point throughout Mexico from convenience markets to superstores such as Wal-Mart. Sandro Piancone, CEO of Nascent, was quoted as saying, “We're excited to expand our leading beverage offering with Rockstar Energy drink, one of the most recognized brands in the USA and one of the fastest growing energy drinks in the world. We believe our extensive distribution network combined with our marketing expertise will enable us to achieve the same strong growth in the Mexican market as other markets around the world have enjoyed." Nascent is a nationwide distributor of imported products in Mexico such as Miller Beer, Nestle and Jolly Rancher Soda among many others. Significance of Article Similar to the Pepsi article, this article is significant as it shows such a great opening that Rockstar has found in the global market. Reaching an agreement with Nascent is a huge boost for the company and to be able to distribute your product in a whole new area such as Mexico with 240,000 sales point, it really points a way to a much brighter future for the company’s sales and revenues.
Image of page 2

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Article 4: Reference
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.
  • Spring '09
  • Danny
  • guarana, Rockstar, Rockstar energy drink

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern