Final_Reserach_Rockstar

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< ;. Summary of Article (Nascent Announces Nationwide Distribution Agreement with Rockstar Energy Drink for Mexico ) A fairly backdated article from May 21, 2008 announces a nationwide distribution agreement between Nascent and Rockstar Energy Drink. Nascent Wine Company struck an agreement with Rockstar to make Rockstar Energy drinks available in 240,000 sales point throughout Mexico from convenience markets to superstores such as Wal-Mart. Sandro Piancone, CEO of Nascent, was quoted as saying, “We're excited to expand our leading beverage offering with Rockstar Energy drink, one of the most recognized brands in the USA and one of the fastest growing energy drinks in the world. We believe our extensive distribution network combined with our marketing expertise will enable us to achieve the same strong growth in the Mexican market as other markets around the world have enjoyed." Nascent is a nationwide distributor of imported products in Mexico such as Miller Beer, Nestle and Jolly Rancher Soda among many others. Significance of Article Similar to the Pepsi article, this article is significant as it shows such a great opening that Rockstar has found in the global market. Reaching an agreement with Nascent is a huge boost for the company and to be able to distribute your product in a whole new area such as Mexico with 240,000 sales point, it really points a way to a much brighter future for the company’s sales and revenues.
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Article 4: Reference
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