Channels consist of implementing channel

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channels consist of implementing channel intermediaries to move the product to consumers for the company. The middleman can help with transportation issues with the products to enable business get orders to consumers after they are purchased. An agent can help a company work out sales with other companies (such as Amazon) to get the company’s product out to more consumers. Benefit of selling in a store front is customers have immediate access to the product, and no additional cost for shipping. One limitation for selling in a store front is reduced consumer access, only those close to the location are likely to purchase from the company. Another limitation is the space the store front may have; space for inventory may decrease the number of products that can be sold. Benefits for online provider more consumer access to the products and inventory space is not typically a problem as most products are stored in warehouses. Limitations consist of the added cost for shipping products Reference Finch, J. (2012). Managerial marketing [Electronic version]. Retrieved from
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  • Summer '18
  • Marketing, finch, mortar marketing channel, selling products online

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