Advantages exhibit their products at trade shows

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Advantages: - exhibit their products at trade shows overseas so they can attract potential buyers - they can monitor their competitors - produce tangible benefits - products are available for visual inspection and trial Examples: - Samsung promo in Nigeria and South East Asia o Nigeria – when you buy a Samsung S8 or its variants, you will get freebies worth 25,000 (naira) - JK Technology Singapore o Seamless 2019 Philippines exhibitor, selling, leasing and renting IT products and services (JK Technology, 2019) - F1 Racing Sponsorships o In Formula One auto racing, Ferrari has the highest sponsorship income of any team for the past decade with the total of $2.1 billion (Sylt, 2019). Sponsorships include Shell, Ray-Ban, UPS, and Marlboro. 4 . Publicity Publicity refers to the stories about the company, its products or services, or its executives that circulate in media such as newspapers, magazines, television, radio, and on the Internet. Publicity requires no direct payment but public relations (PR) department attempt to influence the media to positively report about them.
Advantages: - Helps firm prospect for new customers - Paves way for sell calls - Stretches the promotional budget - Favorable stories provide objective, unbiased, 3 rd party endorsement These advantages are desirable for prospects that are skeptical to transact with foreign vendors. However, publicity also has disadvantages. Disadvantages: - No direct control, which means no guaranteed success - Not unusual for media to negatively report about the company, its products or services, and executives When subjected to bad publicity, PR department has to a) combat the news if false; and b) do immediate, remedial actions if true, then relay their decision in media. Examples: - Stabilo Boss: Highlight the Remarkable o Stabilo celebrates the remarkable women of history, like highlighting the woman in the photo responsible for sending Apollo 11 to the moon from a black-and- white photo (Herring, 2016) - H&M, Coolest Monkey in the Jungle o H&M uploaded on their site a photo of a black boy modelling a hoodie that says “coolest monkey in a jungle”, insinuating racism. This received a backlash from the Internet, making H&M apologize and later on attend an anti-racism conference in South Africa (Jarvis, 2018) IV. Developing the International Distribution Mix The process, relationships, and fulfilment that is sent in a place to get the product into overseas market is called International Distribution. However, it differs from international e commerce since it is just for international shipping. International distribution is about wholesaling into new countries which needs a research and understanding I legal requirements regarding distribution agreements, customs and duty taxes, terms and conditions in each country to be able to operate.

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