Advantages:- exhibit their products at trade shows overseas so they can attract potential buyers- they can monitor their competitors- produce tangible benefits- products are available for visual inspection and trialExamples:- Samsung promo in Nigeria and South East Asiao Nigeria – when you buy a Samsung S8 or its variants, you will get freebies worth₦25,000 (naira)- JK Technology Singaporeo Seamless 2019 Philippines exhibitor, selling, leasing and renting IT products andservices (JK Technology, 2019)- F1 Racing Sponsorshipso In Formula One auto racing, Ferrari has the highest sponsorship income of anyteam for the past decade with the total of $2.1 billion (Sylt, 2019). Sponsorshipsinclude Shell, Ray-Ban, UPS, and Marlboro.4. PublicityPublicity refers to the stories about the company, its products or services, or its executives thatcirculate in media such as newspapers, magazines, television, radio, and on the Internet.Publicity requires no direct payment but public relations (PR) department attempt to influencethe media to positively report about them.
Advantages:- Helps firm prospect for new customers- Paves way for sell calls- Stretches the promotional budget- Favorable stories provide objective, unbiased, 3rdparty endorsementThese advantages are desirable for prospects that are skeptical to transact with foreignvendors. However, publicity also has disadvantages.Disadvantages:-No direct control, which means no guaranteed success-Not unusual for media to negatively report about the company, its products or services,and executivesWhen subjected to bad publicity, PR department has to a) combat the news if false; and b) doimmediate, remedial actions if true, then relay their decision in media.Examples:- Stabilo Boss: Highlight the Remarkableo Stabilo celebrates the remarkable women of history, like highlighting the womanin the photo responsible for sending Apollo 11 to the moon from a black-and-white photo (Herring, 2016)- H&M, Coolest Monkey in the Jungleo H&M uploaded on their site a photo of a black boy modelling a hoodie that says“coolest monkey in a jungle”, insinuating racism. This received a backlash fromthe Internet, making H&M apologize and later on attend an anti-racismconference in South Africa (Jarvis, 2018)IV.Developing the International Distribution MixThe process, relationships, and fulfilment that is sent in a place to get the product intooverseas market is called International Distribution. However, it differs from international ecommerce since it is just for international shipping. International distribution is about wholesalinginto new countries which needs a research and understanding I legal requirements regardingdistribution agreements, customs and duty taxes, terms and conditions in each country to beable to operate.