3 how can the firm sustain its competitive advantage

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3. How can the firm sustain its competitive advantage? 4. Name the examples of offensive competitive strategies. 5. What are the differences between related and unrelated diversification? 6. What does the international manager have to consider to understand his industry better? 7. What are the key factors that lead to success in an industry? 8. Name the steps of conducting competitive analysis. 9. How SWOT analysis of a company situation is conducted? 10.Explain the BCG growth-share matrix. 11.How can national context affect organizational design and strategy?
Definitions of the termsStrategy The central, comprehensive, integrated, and externally oriented set of choices determining how a company will achieve its objectives.Generic strategies Basic ways that both domestic and multinational companies keep and achieve competitive advantage.Competitive Advantage When a company can outmatch its rivals in attracting and maintaining its targeted customers.Differentiation strategy Strategy based on finding ways to provide superior value to customers.Low-cost strategy Producing products or services equal to those of competitors at a lower cost.Focus strategy Applying a differentiation or low-cost strategy to a narrow market.Competitive scope How broadly a firm targets its products or services.Value chain All the activities that a firm uses to design, produce, market, deliver, and support its product.Outsourcing The deliberate decision to have outsiders or strategic allies perform certain activities in the value chain.Distinctive competencies Strengths that allow companies to outperform rivals.Resources Inputs into the production or service processes.Capabilities The ability to assemble and coordinate resources effectively. Sustainable Characteristic of strategies that are not easily defeated by competitors.Competitive strategies Moves multinational firms use to defeat competitors.Offensive competitive strategies Direct attacks, end-run offensives, preemptive strategies, and acquisitions.Business-level strategies Strategies for a single-business operation.Corporate-level strategies How companies choose their mixture of different businesses.Related diversification A mix of businesses with similar products and markets.Unrelated diversification A mix of businesses in any industry.Strategy formulation Process by which managers select the strategies to be used by their company.Porter’s five forces model A popular technique that can help a multinational firm understand the major forces at work in the industry and the industry’s degree of attractiveness.Key success factors (KSFs) Important characteristics of a company or its product that lead tosuccess in an industry.Competitor analysis Profile of a competitor’s strategies and objectives.
SWOT The analysis of an organization’s internal strengths and weaknesses and the opportunities or threats from the environment.

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