Advertising agency A marketing services firm that assists companies in planning

Advertising agency a marketing services firm that

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Advertising agency:A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs.Agencies bring an outside point of view to solving the company’s problems, along with a lot of experience from working with different clients and situations.Most large advertising agencies have the staff and resources to handle all phases of an advertising campaign for their clients, from creating a marketing plan to developing ad campaigns and preparing, placing, and evaluating adsThe most basic issue concerns the degree to which global advertising should be adapted to the unique characteristics of various country markets.Some large advertisers have attempted to support their global brands with highly standardized worldwide advertising, with campaigns that work as well in Bangkok as they do in Montreal.
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Most big marketing and advertising campaigns include a large online presence. Connected consumers can now zip easily across borders via the InternetStandardizationproduces many benefits: lower advertising costs, greater global advertising coordination, and a more consistent worldwide image- however, it ignores the fact that country markets differ greatly in their cultures, demographics, and economic conditions.Thus, although advertisers may develop global strategies to guide their overall advertising efforts, specific advertising programs usually must be adapted to meet local cultures and customs, media characteristics, and regulations.Public relations (PR):Building good relations with the company’s various publics by obtaining favourable publicity, building a good corporate image, and handling or heading off unfavorable rumors, stories, and events.PR departments may perform any or all of the following functions: -oPress relations or press agency:Creating and placing newsworthy information in the news media to attract attention to a person, product, or service.oProduct publicity:Publicizing specific products.oPublic affairs:Building and maintaining national or local community relationships.oLobbying:Building and maintaining relationships with legislators and government officials to influence legislation and regulation.oInvestor relations:Maintaining relationships with shareholders and others in the financial community.oDevelopment:Working with donors or members of not-for-profit organizations to gain financial or volunteer support.Even government organizations use PR to build awareness- For example, the National Heart, Lung, and Blood Institute (NHLBI) of the National Institutes of Health in the U.S. and the Heart and Stroke Foundation in Canada sponsor a long-running PR campaign that builds awareness of heart disease in womenDespite its potential strengths, PR is sometimes described as a marketing stepchild because of its often limited and scattered useThe PR department is often located at corporate headquarters or handled by a third-party agency. Its
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