Suppose you are designing a marketing website and you

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Accounting
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Chapter 10 / Exercise EX10-23
Accounting
Reeve/Warren
Expert Verified
149. Suppose you are designing a marketing website and you would like it to be as user- friendly as possible. In particular, you do not want repeat customers to have to enter in their address, e-mail, telephone number and credit card data every time they make an online purchase. Rather, you would like your website to recognize each customer by name every time he or she visits the website and to retrieve all the information about that customer automatically whenever he or she wishes to make a purchase. To achieve this goal, you would most likely use __________. a) cookies b) portals c) search engines d) push technologies e) bots Ans: a Feedback: Cookies can be used to enhance the user-friendliness of a website in the ways described in this question.
Page: 602-603 Learning Objective: 4 150. Self-regulatory efforts to respond to online consumers' concerns about privacy and security include __________.
Page: 602 Learning Objective: 4 151. Which of the following statements about when and where online consumers shop and buy is true?
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Accounting
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Chapter 10 / Exercise EX10-23
Accounting
Reeve/Warren
Expert Verified
Page: 603 Learning Objective: 4 152. Which of the following statements about when and where online consumers shop and buy is true?
Page: 603 Learning Objective: 4

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