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When a business takes off the prior intention is to

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influencer marketing, e-commerce marketing, etc to influence the consumers. When a business takes off, the prior intention is to create brand awareness amongst the customers and to attract more customers. It is quite important to let the people know about the services provided by the customers. For better performance of a company, the role of digital marketing is enormous. Digital marketing gives the presentation of the company in front of a large audience which is very much required to attract more potential customers. To reach out to an enormous size of audience with the help of digitized processes, the marketing approach is very much useful. Digital marketing gives the exposure to get introduced into a global market (Karimi et al., 2018). With the help of this marketing approach, money can be saved and more customers can be entertained at the same time. Creating a consumer base, digital marketing uses various digitized systems. These systems help to find out the probable customers for the company. With the advancement of technology, people are more associated with the digitized operations of various companies. Multiple social networking apps are there to increase the consumer reach out. Digital marketing is the perfect approach to reach the customers as it uses social media for campaigning purposes. B2B and B2C companies mainly aim to reach a huge number of clients with the help of digital marketing (Naoumova and Katrichis, 2021). Using various databases, social networking media like Facebook, Instagram etc, open directories like Yelp, Yellow Pages, Manta the companies aim to reach out to maximum numbers of potential consumers. Facebook, Instagram, Twitter, Gmail newsletter etc are the approaches of digital marketing to create a
17 consumer base in the market. Open directories help to find out the potential customers using filters like location, niche and type of the business. Email ids or phone numbers are mentioned in the open directories to reach out to potential customers. Manually data can be extracted from these open directories or with the help of lead generation tools, data can be extracted from here. The algorithms of the social networking sites help to understand the preferences of the potential customers (Diamantopoulos, 2020). Built in search is the most efficient way to contact these probable customers. Social networking sites are useful as they provide most of the accurate personal details to the customers. Website extraction is another important part of digital marketing as it shows the most fit company profile as per the buyer's interest. Targeted leads can be achieved with the help of these website extraction methods of digital marketing. Different targeting approaches like niches and interest related websites can be achieved with the help of website extraction processes. Using various kinds of databases will help to achieve success as well. The databases are verified beforehand and these are enriched with important details.

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Term
Fall
Professor
NoProfessor
Tags
Marketing, Bala

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