Group buying is a very useful marketing tool and promotes brand awareness in a

Group buying is a very useful marketing tool and

This preview shows page 40 - 41 out of 49 pages.

Group buying is a very useful marketing tool and promotes brand awareness in a focused fashion to a large audience. Gee-targeting consumers aids not only in promoting your business but in gaining loyal and repeat customers. If your business isalready established, the marketing power of group buying can be used to launch and promote new services and products. And the best part is, all the vouchers purchased through these sites and apps are prepaid, and run for a limited time, meaning businesses receive a lump sum for products and services sold via the sites.Disadvantages of Group BuyingGroup buying does not always benefit all businesses. If you don’t usually sell directly to consumer you may not benefit from the marketing benefits this service offers. Although these sites help promote brand awareness and sales, because you are reducing the price of the product or service you may find your profit deflated. So, it might be a good idea to treat this exercise as a marketing expense, rather than an income stream. This is and exercise to generate new business and new customers, butyou will find you might have to draw the new customers back by other means than issuing more vouchers, because the might just buy multiple vouchers purely based on the good price and not for any other reason. Make sure that your company will be ableto handle the influx of business and that you are geared to handle the extra work when launching a Group Buying promotion. Make sure you don’t cause more damage to your reputation than reaping the benefit of more business. It is essential to plan well and prepare even better before embarking on Group Buying endeavour. If you just leap into such a endeavour, you stand a great change of incurring great losses. d) Recommendations for actions, including response to the customers, as well as recommendations that can be adopted internally to avoid this situation reoccurring. A Happy Customer is the most important thing to business so resolving a complaint should be the most important task to staff and management alike. So, your aim should be to turn an upset customer into a loyal one who will promote your business to their friends. When a customer has a problem and you fix it, they will generally be more satisfied than if they never had a problem in the first place. Here is a few points to follow when responding to customer complaints and resolving them: Respond promptly and politely to client requests Making appropriate eye contact Using polite terms such as 'thank you' and 'you are welcome' Using positive body language such as standing up straight and walking briskly Using active listening to find out the customer's needs Handle complaints politely Make apologies when there is a breakdown cleaning/ housekeeping servicing Agree with customers on timelines for meeting requests Unacceptable customer requests Turn complaints into opportunities Showing concern for the individual and for the situation they find themselves in.
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  • Summer '19
  • jonathan israel aragon

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