comfortable with drinking - compared to everyone else
Princeton Drinking Study Asked students their comfort level with drinking, as well as what they believed the comfort level of other students’ was Found that students overestimated the comfort level of others Everyone reported that they were not comfortable drinking, but that others were more comfortable Yet this is a misperception of the situation We can’t all be less comfortable than the average, if everyone reports that they are uncomfortable How do Students Respond to Pluralistic Ignorance Students may respond to this perceived difference between personal attitude and social norm by - 1. Rejecting the norm: seeing downsides of alcohol use - 2. Internalizing the norm: over time ie. Conform to the perceived group norm … either because they are persuaded… or they wish to resolve potentially distressing feeling of self-group discrepancy Study 3 50 students interviewed about personal perceived other comfort with drinking at two time-points – beginning of term – 8 weeks later Personal comfort with drinking score converged upon perceived other score by time-point 2 – But only among men – Evidence for internalization of social norm – Drinking behaviour also became more strongly associated with attitudes at time two Explanations for Pluralistic Ignorance Bad sampling Those who initially demonstrate attitude/behaviour may disproportionately shape other’s subsequent attitudes/behaviours We assume early movers are representative of norm Creates momentum in norm formation Visibility of behaviour leads us to assume it is normative Absent of drinking less visible People who go out and heavily drink are more noticeable than those who sit at home and don’t Conclusions Results of study have been used to try to try to change college drinking habits, by posting posters that display the accurate information
Unpopular norms can exist and propagate as part of pluralistic ignorance and conformity Attitudes about behaviours that are initially considered as unpopular or deviant can be shaped by social norms that only a minority actually hold – Public behaviours can be a poor source of information on social norms Individuals can be influenced by minority subcultures because of the misperception that everyone else believes in them COLLECTIVE BEHAVIOUR (Chapter 15) Collective behaviour: two or more individuals engaging in behaviour believed to be common or concerted upon of three dimensions; Dimensions Temporal-Some crowds may come together for a short period of time, or some that come together for months on end (E.g. Crowd in Egypt) Spatial-May occur in a single location (crowd forms), but it also could exist across a much larger issue (across country) Scale- some demonstrations may be very small (in terms of attention as well), while some are very large and have vast amounts of attention Contagion theory Classic Crowd Models Gustave Le Bon (1841-1931)
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- Winter '15
- Sociology, Social Facilitation, o Asch, Floyd Allport