B pioneering advertising C primary advertising D comparative advertising E

B pioneering advertising c primary advertising d

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B. pioneering advertising.C. primary advertising.D. comparative advertising.E. indirect type competitive advertising.
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The ad campaign by Glitter, Inc. for "gold-tone" jewelry on TV aims at immediate buying action. This is an example of direct type competitive advertising.AACSB: Reflective ThinkingBlooms: ApplyLearning Objective: 15-02 Understand when the various kinds of advertising are needed.Level of Difficulty: 2 MediumTopic: Objectives Determine the Kinds of Advertising Needed194.(p. 381)INDIRECT competitive advertising seeks: A. to develop primary demand.B. immediate buying action.C. to develop goodwill for a company--so target customersits products.D.to develop selective demand--to affect future buying deE. None of these alternatives is correct.The indirect type of competitive advertising points out product advantages to affect future buying decisions.AACSB: Reflective ThinkingBlooms: RememberLearning Objective: 15-02 Understand when the various kinds of advertising are needed.Level of Difficulty: 1 EasyTopic: Objectives Determine the Kinds of Advertising Needed195.(p. 381)The _____ type of competitive advertising points out product advantages to affect future buying decisions. A. directB. interactiveC.indirectD. strategicE. phoneticThe indirect type of competitive advertising points out product advantages to affect future buying decisions.AACSB: Reflective ThinkingBlooms: RememberLearning Objective: 15-02 Understand when the various kinds of advertising are needed.
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Level of Difficulty: 1 EasyTopic: Objectives Determine the Kinds of Advertising Needed196.(p. 381)A manufacturer of computer printers has decided to add scanners to its line. Which kind of advertising should it stress if it wants to persuade consumers to buy its brand of more or less similar scanners? A. ReminderB. CooperativeC. PioneeringD. InstitutionalE.Indirect competitiveA manufacturer of computer printers should point out the advantages of its new line of scanners to its potential customers. It should stress indirect competitive advertising to persuade consumers.AACSB: Reflective ThinkingBlooms: ApplyLearning Objective: 15-02 Understand when the various kinds of advertising are needed.Level of Difficulty: 1 EasyTopic: Objectives Determine the Kinds of Advertising Needed197.(p. 381)Best Sound, Inc. placed a full-page color ad in Car Talk magazine--stressing the better sound available with its car stereo product as compared to similarly priced products--to try to affect its target market's future buying decisions. This is an example of: A. reminder advertising.B. pioneering advertising.C. direct competitive advertising.D. institutional advertising.E.indirect competitive advertising.Best Sound, Inc. is trying to stimulate selective demand for its car stereo in order to affect its target market's future buying decisions. This is an example of indirect competitive advertising.
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