B pioneering advertising c primary advertising d

B. pioneering advertising.
C. primary advertising.
D. comparative advertising.
E. indirect type competitive advertising.

The ad campaign by Glitter, Inc. for "gold-tone"
jewelry on TV aims at immediate buying action.
This is an example of direct type competitive
advertising.
AACSB: Reflective Thinking
Blooms: Apply
Learning Objective: 15-02 Understand when the various kinds of advertising are needed.
Level of Difficulty: 2 Medium
Topic: Objectives Determine the Kinds of Advertising Needed
194.
(p. 381)
INDIRECT competitive advertising seeks:
A. to develop
primary
demand.
B. immediate buying action.
C. to develop goodwill for a company--so target customers
its products.
D. to develop selective demand--to affect future buying de
E. None of these alternatives is correct.
The indirect type of competitive advertising points
out product advantages to affect future buying
decisions.
AACSB: Reflective Thinking
Blooms: Remember
Learning Objective: 15-02 Understand when the various kinds of advertising are needed.
Level of Difficulty: 1 Easy
Topic: Objectives Determine the Kinds of Advertising Needed
195.
(p. 381)
The _____ type of competitive advertising points
out product advantages to affect future buying
decisions.
A. dire
ct
B. interactive
C. indirect
D. strategic
E. phonetic
The indirect type of competitive advertising points
out product advantages to affect future buying
decisions.
AACSB: Reflective Thinking
Blooms: Remember
Learning Objective: 15-02 Understand when the various kinds of advertising are needed.

Level of Difficulty: 1 Easy
Topic: Objectives Determine the Kinds of Advertising Needed
196.
(p. 381)
A manufacturer of computer printers has decided
to add scanners to its line. Which kind of
advertising should it stress if it wants to persuade
consumers to buy its brand of more or less similar
scanners?
A. Remi
nder
B. Cooperative
C. Pioneering
D. Institutional
E. Indirect competitive
A manufacturer of computer printers should point
out the advantages of its new line of scanners to
its potential customers. It should stress indirect
competitive advertising to persuade consumers.
AACSB: Reflective Thinking
Blooms: Apply
Learning Objective: 15-02 Understand when the various kinds of advertising are needed.
Level of Difficulty: 1 Easy
Topic: Objectives Determine the Kinds of Advertising Needed
197.
(p. 381)
Best Sound, Inc. placed a full-page color ad in Car
Talk magazine--stressing the better sound
available with its car stereo product as compared
to similarly priced products--to try to affect its
target market's future buying decisions. This is an
example of:
A. reminder
advertising.
B. pioneering advertising.
C. direct competitive advertising.
D. institutional advertising.
E. indirect competitive advertising.
Best Sound, Inc. is trying to stimulate selective
demand for its car stereo in order to affect its
target market's future buying decisions. This is an
example of indirect competitive advertising.