commercecontextcontentcommunicationconnectionIn terms of the online customer experience, connection is defined as the degree the Web site is linked to other Web sites.49.award:2out of2 points MC Qu. 78 The Harley Owners Group (HOG), sponsored by ...TheHarley Owners Group (HOG), sponsored by Harley-Davidson and supported by the Harley-Davidson Web site (), allows fellow HOG owners to communicate with each other. Because it supports the HOG group, the Harley-Davidson Web site has a __________ design element.
choicecontextconnectionconveniencecommunityIn terms of the online customer experience, community is defined as the ways the Web site enables user-to-user communication.50.award:2out of2 points MC Qu. 81 When Andrea visited , she...When Andrea visited , she looked at several different classic Winnie the Pooh plush animals before she selected Piglet and Tigger and put them in her shopping cart. She next went to checkout where she confirmed that she wanted to buy the two stuffed animals, typed in her address, and concluded the transaction by providing her credit card information. In terms of customer experience, this example describes the __________ Web site design element.connectioncommunitycommercecontextcontentIn terms of the online customer experience, commerce is the Web site's ability to enable customer transactions.51.award:2out of2 points MC Qu. 86 Which of the following profiles would most l...Which of the following profiles would most likely describe an online consumer?a thirty-five year old high school teacher living with his wife in a duplexa twenty-eight year old chemical engineer living in the suburbs with her husband and two childrena twenty-one year old high-school graduate earning $18,000 annually living in his own apartmenta tech-savvy high-school student living with her parentsa seventy-year old retired naval officer living in a retirement communityAs a group, online consumers, like Internet users, are more likely to be women than men and tend to be better educated, younger, and more affluent than the general U.S. population.52.award:2out of2 points MC Qu. 126 Megan is looking for a gift for her older br...Megan is looking for a gift for her older brother who enjoys reading mysteries. A book by one of his favorite authors was recently published and she plans to buy
it. However, she is on a limited budget so wants to find the lowest price. The most convenient way for Megan to find the best price for the book would be todrive to a large shopping center where there are several bookstores to see which one has the book at the lowest price.call all the bookstores in her community to inquire about the price of the book at each one.
- Spring '14