To say that the movie is a cultural milestone does

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To say that the movie is a cultural milestone does not exaggerate its significance. Humor, even lame humor, is disarming. From a propagandistic point of view, the makers of Deep Throat had stumbled onto a mass-market presentation of porn that would assist its acceptance, its normalization.Still, the crucial step had been taken: Linda Lovelace presented herself in some important ways as “one of us.”These two movies from 1972, Deep Throat and Behind the Green Door, launched the porn movie industry as we know it today, catapulting its stars to celebrity status and playing to larger and larger audiences of men and women, especially through the addition of video (and later DVD) rentals and sales.Beginning in the early 1970s, then, it became increasingly easy to acquire porn without buying it under the counter or from a shady character on a street comer.Softening the contoursTwo films from the 1970s and early 1980s— Pretty Baby (1978) and Blame It on Rio (1984)— are instructive in showing the major role that Hollywood played in normalizing pornography, thereby increasing its power to influence and eventually dominate American culture.The contours of the taboo had been sufficiently softened that, by the 1980s, children as sex objects had become culturally familiar in movies, on television, and in advertisements— with all sorts of off-shoots.(long-long history…)The amateurs take overThroughout the 1980s and 1990s, “amateur” porn movies were produced in great quantity, created by and large by professionals who employed unknown porn actors billed as amateur performers.Since the turn of the millennium, however, as digital video cameras and cell phones with video capability have enabled people to record their own sexual activities and post the results via their computer on a dedicated website, there has been a skyrocketing increase in true amateur porn. The number of such websites is growing exponentially. It may well be the case that true amateur porn is the future of porn in America.The final result of the porning of America, then, may well be the end of the recognition of porn as something separate from the mainstream. Pornography will have shrunk to porn and porn further shrunk away altogether, disappearing because it can no longer be distinguished from what we see everywhere around us on the Internet, on cable television, in movies, magazines, advertisements, and music videos. Porn will have become our cultural wallpaper.
2/5 Interactional Context Tavory and Swidler, “Condom Use and Meaning in RuralMalawi” (p. 475)The situation of condom use in sub-Saharan Africa is far less encouraging. When used consistently, condoms are about 80 to90 percent effective in preventing heterosexual transmission of HIV.Even as awareness of HIV infection has become nearly universal in sub-Saharan Africa and attitudes toward condom use have changed, the use of condoms in “love” relationships— marriages, but also some short-term partnerships—remains miniscule. Without a semiotic perspective on culture, this gap between attitudesand behavior with respect to condom use remains opaque. Cultural constraints are important factors. Any cultural object,

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