Topic macroenvironmental factors 105 p 84 85 after

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Topic: Macroenvironmental Factors 105. (p. 84-85) After Hurricane Katrina, many long-time African American residents of New Orleans left but have not returned, while many Hispanics have moved to the area for work opportunities. For retail marketers in New Orleans, what does this change mean? Answers will vary but should include a discussion of the differences in characteristics and buying behavior of the two ethnic groups. * African Americans tend to spend more on women's dress shoes, clothing for teenagers, jewelry, women's athletic wear, and children's shoes. * Hispanic households tend to be larger and watch and listen to Spanish language media. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 106. (p. 86) At almost every major university, some group on campus pressures the university to become more "green." What does this mean? What does it usually involve? Why would a university want to become greener? Becoming more "green" on a university campus means providing more environmentally friendly goods and services. For a university would start with recycling but also might involve green building design, mass transportation, and environmental education. The role of universities is to educate people, including education about consumers' impact on the environment. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 04-04 Identify important social trends that affect the macroenvironment. Topic: Macroenvironmental Factors
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107. (p. 76-77) How can marketers identify potential opportunities? By paying close attention to customer needs and continuously monitoring the environment in which it operates, a good marketer can identify potential opportunities. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 04-01 Outline how customers; the company; competitors; and corporate partners affect the marketing strategy. Topic: A Marketing Environment Analysis Framework 108. (p. 77) Gaetana is the new marketing director for a local theater. One of her major responsibilities is to monitor and manage aspects of the theater's immediate environment. What will Gaetana monitor and manage? The three participants in consumers' immediate environment are the company, competition, and corporate partners. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 04-01 Outline how customers; the company; competitors; and corporate partners affect the marketing strategy. Topic: The Immediate Environment 109. (p. 78-79, 84-85) Marketers in the United States are learning that all Hispanic and other minority groups are not alike. Cultural differences exist. Why is it important for marketers to know more about cultural differences among Hispanics? Culture influences what, why, how, where, and when groups buy things, and by 2050, 25 percent of the US population is expected to be Hispanic. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions.
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