They in turn may be related to internal and external factors linked to the

They in turn may be related to internal and external

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Marketing environment involves all the variables that somehow influence the business of a company.They, in turn, may be related to internal and external factors, linked to the micro or macroenvironment, impacting actions and their own competitiveness.By scrutinizing and analyzing these factors, the company can more easily identify what are the realthreats and opportunities that surround it. That is, everything that drives it away or approachesorganizational goals.The microenvironment is closely related to the competitive factor of the organization. It understandsall variables that directly affect a company's ability to serve its customers.Thus, they can be internal or external. Internally, we have the company itself, whose shares areclassified as controllable. This is because, within them, you can control hiring and layoffs, vary wages,improve processes, among other measures.On the outside, other markets remain and competition also comes into play. Therefore, it is correct tosay that the microenvironment is everything that involves the company and forces close to it. Andwhile the name suggests a narrow-minded idea, the microenvironment works with a wide variety offactors. Are they:Company- Obviously, this is the central factor. If things are not flowing well in the indoor environment,other environments can hardly help. So first of all, the company needs to be integrated to achieve itsgoals across all industries.Suppliers- They are the ones who offer the raw material or even auxiliary inputs for the company tobe able to produce.Relevant Audience- Relevant audiences are any group that may have an impact on the company'simage. As examples, I can highlight the following: Press; Shareholders; Influencers; General public.Customers- They are the ones that every effort of a company needs to be focused on. And that's whystudying each customer is essential to driving marketing strategies.Competitors- Knowing your competitors thoroughly helps identify threats and eliminate risks. Theinformation you gain from competitor analysis will help you devise strategies to improve your marketplacement. You have to do it different from your competitors, and you have to do it better.Intermediates- This includes all industries that transform goods to further promote, sell and distributeproducts and services to the end consumer. Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 9
Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 10
T-1.8.1_v3 SITUATION ANALYSIS The situation analysis needs to set the context for the plan. It should include an analysis of the micro (internal) and macro (external) environment. Address each of the following:

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